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Global Variable Data Printing Market to reach USD 53.60 billion by 2027.

Global Variable Data Printing Market Size study, by Label Type (Release Liner Labels and Linerless Labels), By Composition (Facestock and Topcoat), By Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography and Inkjet), By End-User( Food & Beverages, Retail, Pharmaceuticals, Home & Personal Care, Consumer Durables and Others) and Regional Forecasts 2020-2027

Product Code: OIRIGAS_61975110
Publish Date: 7-07-2020
Page: 200

Global Variable Data Printing Market is valued approximately USD 16.80 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 15.61 % over the forecast period 2020-2027. Variable data printing is a form of digital printing and is also refereed as a variable information printing and variable imaging. Variable data printing allows elements such as images, barcodes or text and graphics to be printed with information from a file, that can be changed from one printed piece to next , without stopping and slowing down the printing process. This printing is usually used for labels and direct marketing, invoicing, advertising, postcard campaigns and other types of variable data. The variable data printed labels are ideal for inventory control and product tracking in the overall supply chain. Presently, smart tracking of inventory has played a huge role in uptake of variable printed labels. Also, the key players are focusing on strategies such as product launch, innovation and merger & acquisition to sustain themselves amidst fierce competition. Increasing demand for variable data printed labels from food and beverages sector, growth in e-commerce sector, growth in pharmaceutical sector along with the increased focus on aesthetic appeal or product and innovative printing would drive the growth of the market. According to the Pharma Manufacturing Organization in 2018, biopharma sector has seen incredible growth in recent decades, with growth the major long-term trend. Total revenue has reached to around USD 275 billion in 2018 from USD 4.4 billion in 1990, an increase of 6250%, with biopharmaceuticals now accounting for more than 25% of the total pharmaceutical market. However, high cost of raw materials affects the growth of variable data printing market in labels is hampering the growth of the market during the forecast period of 2020-2027.

The regional analysis of global Variable Data Printing market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading/significant region due to the rowing consumer awareness regarding health and safety concerns and informed buying, coupled with necessity to show product information on product label. Whereas Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027.

Major market player included in this report are:
HP Inc
Canon, Inc.
3M Company
Xerox Corporation
RR Donnelley & Sons Company
Mondi PLC
Avery Dennison Corporation
Quad/Graphics, Inc.
Cenveo, Inc.
Ws Packaging Group, Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Label Type:
Release Liner Labels
Linerless Labels
By Composition:
By Printing Technology:
Thermal Transfer
Direct Thermal
By End-User:
Food & Beverages
Home & Personal Care
Consumer Durables
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Variable Data Printing Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Variable Data Printing Market, by Region, 2018-2027 (USD Billion)
1.2.2. Variable Data Printing Market, by label Type 2018-2027 (USD Billion)
1.2.3. Variable Data Printing Market, by Composition 2018-2027 (USD Billion)
1.2.4. Variable Data Printing Market, by Printing Technology 2018-2027 (USD Billion)
1.2.5. Variable Data Printing Market, by End-users 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Variable Data Printing Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Variable Data Printing Market Dynamics
3.1. Variable Data Printing Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Variable Data Printing Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Variable Data Printing Market, by Label Type
5.1. Market Snapshot
5.2. Global Variable Data Printing Market by Label Type, Performance – Potential Analysis
5.3. Global Variable Data Printing Market Estimates & Forecasts by Label Type 2017-2027 (USD Billion)
5.4. Variable Data Printing Market, Sub Segment Analysis
5.4.1. Release Liner Labels
5.4.2. Linerless Labels
Chapter 6. Global Variable Data Printing Market, by Composition
6.1. Market Snapshot
6.2. Global Variable Data Printing Market by Composition , Performance – Potential Analysis
6.3. Global Variable Data Printing Market Estimates & Forecasts by Composition 2017 -2027 (USD Billion)
6.4. Variable Data Printing Market, Sub Segment Analysis
6.4.1. Facestock
6.4.2. Topcoat
Chapter 7. Global Variable Data Printing Market, by Printing Technology
7.1. Market Snapshot
7.2. Global Variable Data Printing Market by Printing Technology , Performance – Potential Analysis
7.3. Global Variable Data Printing Market Estimates & Forecasts by Printing Technology 2017 -2027 (USD Billion)
7.4. Variable Data Printing Market, Sub Segment Analysis
7.4.1. Thermal Transfer
7.4.2. Direct Thermal
7.4.3. Electrophotography
7.4.4. Inkjet
Chapter 8. Global Variable Data Printing Market, by End-User
8.1. Market Snapshot
8.2. Global Variable Data Printing Market by End-User, Performance – Potential Analysis
8.3. Global Variable Data Printing Market Estimates & Forecasts by End-User 2017 -2027 (USD Billion)
8.4. Variable Data Printing Market, Sub Segment Analysis
8.4.1. Food & Beverages
8.4.2. Retail
8.4.3. Pharmaceuticals
8.4.4. Home & Personal Care
8.4.5. Consumer Durables
8.4.6. Others
Chapter 9. Global Variable Data Printing Market, Regional Analysis
9.1. Variable Data Printing Market, Regional Market Snapshot
9.2. North America Variable Data Printing Market
9.2.1. U.S. Variable Data Printing Market Type breakdown estimates & forecasts, 2017-2027 Identification method breakdown estimates & forecasts, 2017-2027 Composition breakdown estimates & forecasts, 2017-2027 Form breakdown estimates & forecasts, 2017-2027 Application breakdown estimates & forecasts, 2017-2027
9.2.2. Canada Variable Data Printing Market
9.3. Europe Variable Data Printing Market Snapshot
9.3.1. U.K. Variable Data Printing Market
9.3.2. Germany Variable Data Printing Market
9.3.3. France Variable Data Printing Market
9.3.4. Spain Variable Data Printing Market
9.3.5. Italy Variable Data Printing Market
9.3.6. Rest of Europe Variable Data Printing Market
9.4. Asia-Pacific Variable Data Printing Market Snapshot
9.4.1. China Variable Data Printing Market
9.4.2. India Variable Data Printing Market
9.4.3. Japan Variable Data Printing Market
9.4.4. Australia Variable Data Printing Market
9.4.5. South Korea Variable Data Printing Market
9.4.6. Rest of Asia Pacific Variable Data Printing Market
9.5. Latin America Variable Data Printing Market Snapshot
9.5.1. Brazil Variable Data Printing Market
9.5.2. Mexico Variable Data Printing Market
9.6. Rest of The World Variable Data Printing Market

Chapter 10. Competitive Intelligence
10.1. Top Market Strategies
10.2. Company Profiles
10.2.1. HP Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
10.2.2. Canon, Inc.
10.2.3. 3M Company
10.2.4. Xerox Corporation
10.2.5. RR Donnelley & Sons Company
10.2.6. Mondi PLC
10.2.7. Avery Dennison Corporation
10.2.8. Quad/Graphics, Inc.
10.2.9. Cenveo, Inc.
10.2.10. Ws Packaging Group, Inc.
Chapter 11. Research Process
11.1. Research Process
11.1.1. Data Mining
11.1.2. Analysis
11.1.3. Market Estimation
11.1.4. Validation
11.1.5. Publishing
11.2. Research Attributes
11.3. Research Assumption

The study of the market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geographies to provide a better regional outlook. In the report, country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. Our analysts contact company executives, managers, key opinion leaders, and industry experts. This enables our analyst to derive the closest possible figures without any major deviations in the actual number.

Primary Research Sources:

  • Interview conducted with raw material suppliers & manufacturers.
  • Interview conducted with manufacturers, suppliers & distributors, researchers, & representatives of regulatory bodies.
  • Interview conducted with market players, industry experts, & independent consultants.
  • Secondary Research Sources:
  • Purchased Database: D&B Hoovers, Bloomberg, Inc., Business Information Industry Association, NAICS Association.
  • Internal Database: White papers, Certified Publications, Articles by Recognized Authors and Regulatory Bodies.
  • Government Databases: Food and Agriculture Organization (FAO), European Industrial Hemp Association (EIHA), World Health Organization (WHO), Food and Drug Administration (FDA), International Telecommunication Union (ITU), United States Department of Agriculture (USDA), International organization of Motor Vehicle Manufacturers (OICA).

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