Global Toys Market to reach USD 127.02 billion by 2027.

Global Toys Market Size study, by Type (Preschool Toys, Soft Toys and Dolls, Action Toys and Others), Distribution Channel (Store-Based, Supermarkets & Hypermarkets, Specialty Stores and Others) and Regional Forecasts 2020-2027
Product Code:  OIRGSAF_37269332
Chapter 1.	Executive Summary 
1.1.	Market Snapshot
1.2.	Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1.	Toys Market, by Region, 2018-2027 (USD Billion)
1.2.2.	Toys Market, by Type, 2018-2027 (USD Billion)
1.2.3.	Toys Market, by Distribution Channel, 2018-2027 (USD Billion)
1.3.	Key Trends
1.4.	Estimation Methodology
1.5.	Research Assumption
Chapter 2.	Global Toys Market Definition and Scope 
2.1.	Objective of the Study
2.2.	Market Definition & Scope
2.2.1.	Scope of the Study
2.2.2.	Industry Evolution
2.3.	Years Considered for the Study
2.4.	Currency Conversion Rates
Chapter 3.	Global Toys Market Dynamics	
3.1.	Toys Market Impact Analysis (2018-2027)
3.1.1.	Market Drivers
3.1.2.	Market Challenges
3.1.3.	Market Opportunities
Chapter 4.	Global Toys Market Industry Analysis
4.1.	Porter’s 5 Force Model
4.1.1.	Bargaining Power of Suppliers
4.1.2.	Bargaining Power of Buyers
4.1.3.	Threat of New Entrants
4.1.4.	Threat of Substitutes
4.1.5.	Competitive Rivalry
4.1.6.	Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2.	PEST Analysis
4.2.1.	Political 
4.2.2.	Economical
4.2.3.	Social 
4.2.4.	Technological 
4.3.	Investment Adoption Model
4.4.	Analyst Recommendation & Conclusion
Chapter 5.	Global Toys Market, by Type 
5.1.	Market Snapshot 
5.2.	Global Toys Market by Type, Performance - Potential Analysis
5.3.	Global Toys Market Estimates & Forecasts by Type 2017-2027 (USD Billion)
5.4.	Toys Market, Sub Segment Analysis
5.4.1.	 Preschool Toys
5.4.2.	Soft Toys and Dolls
5.4.3.	Action Toys
5.4.4.	Others
Chapter 6.	Global Toys Market, by Distribution Channel          
6.1.	Market Snapshot 
6.2.	Global Toys Market by Distribution Channel, Performance - Potential Analysis
6.3.	Global Toys Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion)
6.4.	Toys Market, Sub Segment Analysis
6.4.1.	 Store-Based
6.4.2.	 Supermarkets and Hypermarkets
6.4.3.	 Specialty Stores
6.4.4.	 Others
Chapter 7.	Global Toys Market, Regional Analysis
7.1.	Toys Market, Regional Market Snapshot 
7.2.	North America Toys Market 
7.2.1.	U.S. Toys Market	 Type breakdown estimates & forecasts, 2017-2027	 Distribution Channel breakdown estimates & forecasts, 2017-2027 
7.2.2.	Canada Toys Market
7.3.	Europe Toys Market Snapshot
7.3.1.	U.K. Toys Market 
7.3.2.	Germany Toys Market
7.3.3.	France Toys Market
7.3.4.	Spain Toys Market
7.3.5.	Italy Toys Market
7.3.6.	Rest of Europe Toys Market
7.4.	Asia-Pacific Toys Market Snapshot
7.4.1.	China Toys Market 
7.4.2.	India Toys Market 
7.4.3.	Japan Toys Market
7.4.4.	Australia Toys Market
7.4.5.	South Korea Toys Market
7.4.6.	Rest of Asia Pacific Toys Market
7.5.	Latin America Toys Market Snapshot
7.5.1.	Brazil Toys Market
7.5.2.	Mexico Toys Market
7.6.	Rest of The World Toys Market

Chapter 8.	Competitive Intelligence
8.1.	Top Market Strategies
8.2.	Company Profiles
8.2.1.	 Lego group	Key Information	Overview	Financial (Subject to Data Availability)	Product Summary	Recent Developments
8.2.2.	  Mattel Inc.
8.2.3.	Namco Bandai Holding Inc.
8.2.4.	Hasbro
8.2.5.	Toy Quest
8.2.6.	Sanrio Company Ltd.
8.2.7.	Konami Corporation
8.2.8.	Integrity Toys, Inc.
8.2.9.	Jakks Pacific
8.2.10.	Playmates Toys Limited
Chapter 9.	Research Process
9.1.	Research Process
9.1.1.	Data Mining
9.1.2.	Analysis
9.1.3.	Market Estimation
9.1.4.	Validation
9.1.5.	Publishing
9.2.	Research Attributes
9.3.	Research Assumption

Global Toys Market is valued approximately USD 90.7 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 4.3 % over the forecast period 2020-2027. Children play with the toys to enjoy, discover their identity, learn new things, explore relationships and practice skills they need as adults. Increase in expansion of television, smartphones and movies along with the demand of the fictional characters in the form of toys amongst the children are rising. The sale of educational toys in the era of education has expanded the global toys market. Further, increasing investments in the toys factory has led to the innovative products coupled with the rising entertainment industry along with the rising personal disposable income has led the adoption of Toys across the forecast period. For Instance: as per the company source, Hasbro becomes a major player through the Transformers movie franchise, and Lego had two movie launches in 2017 including the Lego Batman and Lego Ninjago. However, high environmental damage from the plastic toys and the related regulations impedes the growth of the market over the forecast period of 2020-2027. Also, with an ease in availability of raw material, affordable prices of toys and innovative toys that are plastic free , the adoption & demand for Toys is likely to increase.

The regional analysis of global Toys Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Asia-Pacific is the leading/significant region across the world in terms of market share owing to the growing manufacturers, affordable raw material & labor which promotes exporting of raw materials as well as finished goods. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising disposable income, rising entertainment connected with education and traditional toys would create lucrative growth prospects for the Toys Market across Asia-Pacific region.

Major market player included in this report are:
Lego Group
Mattel Inc.
Namco Bandai Holdings Inc.
Toy Quest
Sanrio Company Ltd.
Konami Corporation
Integrity Toys, Inc.
Jakks Pacific
Playmates Toys Limited

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type:
Preschool Toys
Soft Toys and Dolls
Action Toys
By Distribution Channel:
Supermarkets and Hypermarkets
Specialty Stores
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Toys Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

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