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Global Smart TV Market to reach USD 1488 billion by 2027

Global Smart TV Market Size study, by Resolution Type (8K TV, HDTV, Full HDTV, 4K UHD TV), by Screen Type (Curved Screen, Flat Screen), by Panel Type (Liquid Crystal Display, Light Emitting Diode, Organic Light Emitting Diode, Quantum Dot Light Emitting Diode), by Distribution Channel (Online, Offline), by Platform (Android, WebOS, Tizen OS, iOS, Others), by Application (Commercial, Household) and Regional Forecasts 2020-2027

Product Code: ECE_71552201
Publish Date: 22-01-2020
Page: 200

Global Smart TV Market is valued at approximately USD 424 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 17% over the forecast period 2020-2027. Smart TV (also known as connected TV) is a conventional television set that primarily integrated with internet and interactive web 2.0 features, which allows the consumers to stream music and videos, browse the internet, and view photos. The advent of Smart televisions have changed the overall conventional television industry by providing a comprehensive range of advanced features through using internet-connected services. Smart TVs have Wi-Fi connection capabilities or an ethernet port that allow the consumer to remain connected to the internet. These devices often allow the users to find and play movies, TV shows, videos, photos, and any other content from the Web, cable TV channel, or a local storage device. Therefore, the utility for Smart TV is significantly growing all over the world. Furthermore, the rising penetration of the internet and smartphones around the world, along with the advent of 4k, 8k, and ultra-high-definition (UHD) TVs are the few factors responsible for the CAGR of the market during the forecast period. According to the PubMatic, there were 3.04 billion mobile internet users were registered in 2018 and is expected to rise to almost 3.71 billion by 2022. Similarly, as per the survey, it is estimated that China has 765.37 million internet users in 2016 and is reached nearly 829.0 million in 2019 (as of March). This, in turn, is likely to strengthen the demand for Smart TV, globally. Moreover, the recent outbreak of COVID-19 around the world has adversely affected the consumer electronics industry as the manufacturing operations are temporarily suspended due to the lockdown imposed by the government, which has led to the unavailability of adequate raw material and causes a slowdown in the production. Also, the government has restricted the movement of goods, services, and people to prevent the spread of novel coronavirus, which caused a shortage in demand for Smart TVs, and thus, inhibiting the growth of the market at least in recent years. However, the rise in Over the Top (OTT) service is one of the major factors impeding the market growth over the forecast period of 2020-2027.

The regional analysis of the global Smart TV market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia-Pacific is the leading/significant region across the world in terms of market share owing to the surging demand for 4K and 8K TVs, along with the presence of a significant number of manufacturers in the region. Whereas Asia-Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027, due to rising internet penetration and increasing disposable income of the emerging economies, such as India and China.

Major market player included in this report are:
LG Electronics Inc.
Samsung Electronics Co., Ltd.
Sony Corporation
Panasonic Corporation
Vizio Inc.
Xiaomi Corporation
Micromax Informatics
Apple Inc.
Koninklijke Philips N.V.
One Plus Technology Co., Ltd.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Resolution Type:

By Screen Type:
Curved Screen
Flat Screen

By Panel Type:
Liquid Crystal Display (LCD)
Light Emitting Diode (LED)
Organic Light Emitting Diode (OLED)
Quantum Dot Light Emitting Diode (QLED)

By Distribution Channel:

By Platform:
Tizen OS

By Application:

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027

Target Audience of the Global Smart TV Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Smart TV Market, by Region, 2018-2027 (USD Billion)
1.2.2. Smart TV Market, by Resolution Type, 2018-2027 (USD Billion)
1.2.3. Smart TV Market, by Screen Type, 2018-2027 (USD Billion)
1.2.4. Smart TV Market, by Panel Type, 2018-2027 (USD Billion)
1.2.5. Smart TV Market, by Distribution Channel, 2018-2027 (USD Billion)
1.2.6. Smart TV Market, by Platform, 2018-2027 (USD Billion)
1.2.7. Smart TV Market, by Application, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Smart TV Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Smart TV Market Dynamics
3.1. Smart TV Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Market Challenges
3.1.3. Market Opportunities
Chapter 4. Global Smart TV Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Smart TV Market, by Resolution Type
5.1. Market Snapshot
5.2. Global Smart TV Market by Resolution Type, Performance – Potential Analysis
5.3. Global Smart TV Market Estimates & Forecasts by Resolution Type 2017-2027 (USD Billion)
5.4. Smart TV Market, Sub Segment Analysis
5.4.1. 8K TV
5.4.2. HDTV
5.4.3. Full HDTV
5.4.4. 4K UHD TV
Chapter 6. Global Smart TV Market, by Screen Type
6.1. Market Snapshot
6.2. Global Smart TV Market by Screen Type, Performance – Potential Analysis
6.3. Global Smart TV Market Estimates & Forecasts by Screen Type 2017-2027 (USD Billion)
6.4. Smart TV Market, Sub Segment Analysis
6.4.1. Curved Screen
6.4.2. Flat Screen
Chapter 7. Global Smart TV Market, by Panel Type
7.1. Market Snapshot
7.2. Global Smart TV Market by Panel Type, Performance – Potential Analysis
7.3. Global Smart TV Market Estimates & Forecasts by Panel Type 2017-2027 (USD Billion)
7.4. Smart TV Market, Sub Segment Analysis
7.4.1. Liquid Crystal Display (LCD)
7.4.2. Light Emitting Diode (LED)
7.4.3. Organic Light Emitting Diode (OLED)
7.4.4. Quantum Dot Light Emitting Diode (QLED)
Chapter 8. Global Smart TV Market, by Distribution Channel
8.1. Market Snapshot
8.2. Global Smart TV Market by Distribution Channel – Potential Analysis
8.3. Global Smart TV Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion)
8.4. Smart TV Market, Sub Segment Analysis
8.4.1. Online
8.4.2. Offline
Chapter 9. Global Smart TV Market, by Platform
9.1. Market Snapshot
9.2. Global Smart TV Market by Platform – Potential Analysis
9.3. Global Smart TV Market Estimates & Forecasts by Platform 2017-2027 (USD Billion)
9.4. Smart TV Market, Sub Segment Analysis
9.4.1. Android
9.4.2. WebOS
9.4.3. Tizen OS
9.4.4. iOS
9.4.5. Others
Chapter 10. Global Smart TV Market, by Application
10.1. Market Snapshot
10.2. Global Smart TV Market by Application – Potential Analysis
10.3. Global Smart TV Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
10.4. Smart TV Market, Sub Segment Analysis
10.4.1. Commercial
10.4.2. Household
Chapter 11. Global Smart TV Market, Regional Analysis
11.1. Smart TV Market, Regional Market Snapshot
11.2. North America Smart TV Market
11.2.1. U.S. Smart TV Market Resolution Type breakdown estimates & forecasts, 2017-2027 Screen Type breakdown estimates & forecasts, 2017-2027 Panel Type breakdown estimates & forecasts, 2017-2027 Distribution Channel breakdown estimates & forecasts, 2017-2027 Platform breakdown estimates & forecasts, 2017-2027 Application breakdown estimates & forecasts, 2017-2027
11.2.2. Canada Smart TV Market
11.3. Europe Smart TV Market Snapshot
11.3.1. U.K. Smart TV Market
11.3.2. Germany Smart TV Market
11.3.3. France Smart TV Market
11.3.4. Spain Smart TV Market
11.3.5. Italy Smart TV Market
11.3.6. Rest of Europe Smart TV Market
11.4. Asia-Pacific Smart TV Market Snapshot
11.4.1. China Smart TV Market
11.4.2. India Smart TV Market
11.4.3. Japan Smart TV Market
11.4.4. Australia Smart TV Market
11.4.5. South Korea Smart TV Market
11.4.6. Rest of Asia Pacific Smart TV Market
11.5. Latin America Smart TV Market Snapshot
11.5.1. Brazil Smart TV Market
11.5.2. Mexico Smart TV Market
11.6. Rest of The World Smart TV Market
Chapter 12. Competitive Intelligence
12.1. Top Market Strategies
12.2. Company Profiles
12.2.1. LG Electronics Inc. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
12.2.2. Samsung Electronics Co., Ltd.
12.2.3. Sony Corporation
12.2.4. Panasonic Corporation
12.2.5. Vizio Inc.
12.2.6. Xiaomi Corporation
12.2.7. Micromax Informatics
12.2.8. Apple Inc.
12.2.9. Koninklijke Philips N.V.
12.2.10. One Plus Technology Co., Ltd.
Chapter 13. Research Process
13.1. Research Process
13.1.1. Data Mining
13.1.2. Analysis
13.1.3. Market Estimation
13.1.4. Validation
13.1.5. Publishing
13.2. Research Attributes
13.3. Research Assumption

The study of the market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geographies to provide a better regional outlook. In the report, country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. Our analysts contact company executives, managers, key opinion leaders, and industry experts. This enables our analyst to derive the closest possible figures without any major deviations in the actual number.

Primary Research Sources:

  • Interview conducted with raw material suppliers & manufacturers.
  • Interview conducted with manufacturers, suppliers & distributors, researchers, & representatives of regulatory bodies.
  • Interview conducted with market players, industry experts, & independent consultants.
  • Secondary Research Sources:
  • Purchased Database: D&B Hoovers, Bloomberg, Inc., Business Information Industry Association, NAICS Association.
  • Internal Database: White papers, Certified Publications, Articles by Recognized Authors and Regulatory Bodies.
  • Government Databases: Food and Agriculture Organization (FAO), European Industrial Hemp Association (EIHA), World Health Organization (WHO), Food and Drug Administration (FDA), International Telecommunication Union (ITU), United States Department of Agriculture (USDA), International organization of Motor Vehicle Manufacturers (OICA).

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