- January 22, 2020
- Category: Consumer Electronics, Electronics
Global Smart TV Market Size study, by Resolution Type (8K TV, HDTV, Full HDTV, 4K UHD TV), by Screen Type (Curved Screen, Flat Screen), by Panel Type (Liquid Crystal Display, Light Emitting Diode, Organic Light Emitting Diode, Quantum Dot Light Emitting Diode), by Distribution Channel (Online, Offline), by Platform (Android, WebOS, Tizen OS, iOS, Others), by Application (Commercial, Household) and Regional Forecasts 2020-2027
Chapter 1. Executive Summary 1.1. Market Snapshot 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion) 1.2.1. Smart TV Market, by Region, 2018-2027 (USD Billion) 1.2.2. Smart TV Market, by Resolution Type, 2018-2027 (USD Billion) 1.2.3. Smart TV Market, by Screen Type, 2018-2027 (USD Billion) 1.2.4. Smart TV Market, by Panel Type, 2018-2027 (USD Billion) 1.2.5. Smart TV Market, by Distribution Channel, 2018-2027 (USD Billion) 1.2.6. Smart TV Market, by Platform, 2018-2027 (USD Billion) 1.2.7. Smart TV Market, by Application, 2018-2027 (USD Billion) 1.3. Key Trends 1.4. Estimation Methodology 1.5. Research Assumption Chapter 2. Global Smart TV Market Definition and Scope 2.1. Objective of the Study 2.2. Market Definition & Scope 2.2.1. Scope of the Study 2.2.2. Industry Evolution 2.3. Years Considered for the Study 2.4. Currency Conversion Rates Chapter 3. Global Smart TV Market Dynamics 3.1. Smart TV Market Impact Analysis (2018-2027) 3.1.1. Market Drivers 3.1.2. Market Challenges 3.1.3. Market Opportunities Chapter 4. Global Smart TV Market Industry Analysis 4.1. Porter’s 5 Force Model 4.1.1. Bargaining Power of Suppliers 4.1.2. Bargaining Power of Buyers 4.1.3. Threat of New Entrants 4.1.4. Threat of Substitutes 4.1.5. Competitive Rivalry 4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027) 4.2. PEST Analysis 4.2.1. Political 4.2.2. Economical 4.2.3. Social 4.2.4. Technological 4.3. Investment Adoption Model 4.4. Analyst Recommendation & Conclusion Chapter 5. Global Smart TV Market, by Resolution Type 5.1. Market Snapshot 5.2. Global Smart TV Market by Resolution Type, Performance - Potential Analysis 5.3. Global Smart TV Market Estimates & Forecasts by Resolution Type 2017-2027 (USD Billion) 5.4. Smart TV Market, Sub Segment Analysis 5.4.1. 8K TV 5.4.2. HDTV 5.4.3. Full HDTV 5.4.4. 4K UHD TV Chapter 6. Global Smart TV Market, by Screen Type 6.1. Market Snapshot 6.2. Global Smart TV Market by Screen Type, Performance - Potential Analysis 6.3. Global Smart TV Market Estimates & Forecasts by Screen Type 2017-2027 (USD Billion) 6.4. Smart TV Market, Sub Segment Analysis 6.4.1. Curved Screen 6.4.2. Flat Screen Chapter 7. Global Smart TV Market, by Panel Type 7.1. Market Snapshot 7.2. Global Smart TV Market by Panel Type, Performance - Potential Analysis 7.3. Global Smart TV Market Estimates & Forecasts by Panel Type 2017-2027 (USD Billion) 7.4. Smart TV Market, Sub Segment Analysis 7.4.1. Liquid Crystal Display (LCD) 7.4.2. Light Emitting Diode (LED) 7.4.3. Organic Light Emitting Diode (OLED) 7.4.4. Quantum Dot Light Emitting Diode (QLED) Chapter 8. Global Smart TV Market, by Distribution Channel 8.1. Market Snapshot 8.2. Global Smart TV Market by Distribution Channel - Potential Analysis 8.3. Global Smart TV Market Estimates & Forecasts by Distribution Channel 2017-2027 (USD Billion) 8.4. Smart TV Market, Sub Segment Analysis 8.4.1. Online 8.4.2. Offline Chapter 9. Global Smart TV Market, by Platform 9.1. Market Snapshot 9.2. Global Smart TV Market by Platform - Potential Analysis 9.3. Global Smart TV Market Estimates & Forecasts by Platform 2017-2027 (USD Billion) 9.4. Smart TV Market, Sub Segment Analysis 9.4.1. Android 9.4.2. WebOS 9.4.3. Tizen OS 9.4.4. iOS 9.4.5. Others Chapter 10. Global Smart TV Market, by Application 10.1. Market Snapshot 10.2. Global Smart TV Market by Application - Potential Analysis 10.3. Global Smart TV Market Estimates & Forecasts by Application 2017-2027 (USD Billion) 10.4. Smart TV Market, Sub Segment Analysis 10.4.1. Commercial 10.4.2. Household Chapter 11. Global Smart TV Market, Regional Analysis 11.1. Smart TV Market, Regional Market Snapshot 11.2. North America Smart TV Market 11.2.1. U.S. Smart TV Market 188.8.131.52. Resolution Type breakdown estimates & forecasts, 2017-2027 184.108.40.206. Screen Type breakdown estimates & forecasts, 2017-2027 220.127.116.11. Panel Type breakdown estimates & forecasts, 2017-2027 18.104.22.168. Distribution Channel breakdown estimates & forecasts, 2017-2027 22.214.171.124. Platform breakdown estimates & forecasts, 2017-2027 126.96.36.199. Application breakdown estimates & forecasts, 2017-2027 11.2.2. Canada Smart TV Market 11.3. Europe Smart TV Market Snapshot 11.3.1. U.K. Smart TV Market 11.3.2. Germany Smart TV Market 11.3.3. France Smart TV Market 11.3.4. Spain Smart TV Market 11.3.5. Italy Smart TV Market 11.3.6. Rest of Europe Smart TV Market 11.4. Asia-Pacific Smart TV Market Snapshot 11.4.1. China Smart TV Market 11.4.2. India Smart TV Market 11.4.3. Japan Smart TV Market 11.4.4. Australia Smart TV Market 11.4.5. South Korea Smart TV Market 11.4.6. Rest of Asia Pacific Smart TV Market 11.5. Latin America Smart TV Market Snapshot 11.5.1. Brazil Smart TV Market 11.5.2. Mexico Smart TV Market 11.6. Rest of The World Smart TV Market Chapter 12. Competitive Intelligence 12.1. Top Market Strategies 12.2. Company Profiles 12.2.1. LG Electronics Inc. 188.8.131.52. Key Information 184.108.40.206. Overview 220.127.116.11. Financial (Subject to Data Availability) 18.104.22.168. Product Summary 22.214.171.124. Recent Developments 12.2.2. Samsung Electronics Co., Ltd. 12.2.3. Sony Corporation 12.2.4. Panasonic Corporation 12.2.5. Vizio Inc. 12.2.6. Xiaomi Corporation 12.2.7. Micromax Informatics 12.2.8. Apple Inc. 12.2.9. Koninklijke Philips N.V. 12.2.10. One Plus Technology Co., Ltd. Chapter 13. Research Process 13.1. Research Process 13.1.1. Data Mining 13.1.2. Analysis 13.1.3. Market Estimation 13.1.4. Validation 13.1.5. Publishing 13.2. Research Attributes 13.3. Research Assumption
Global Smart TV Market is valued at approximately USD 424 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 17% over the forecast period 2020-2027. Smart TV (also known as connected TV) is a conventional television set that primarily integrated with internet and interactive web 2.0 features, which allows the consumers to stream music and videos, browse the internet, and view photos. The advent of Smart televisions have changed the overall conventional television industry by providing a comprehensive range of advanced features through using internet-connected services. Smart TVs have Wi-Fi connection capabilities or an ethernet port that allow the consumer to remain connected to the internet. These devices often allow the users to find and play movies, TV shows, videos, photos, and any other content from the Web, cable TV channel, or a local storage device. Therefore, the utility for Smart TV is significantly growing all over the world. Furthermore, the rising penetration of the internet and smartphones around the world, along with the advent of 4k, 8k, and ultra-high-definition (UHD) TVs are the few factors responsible for the CAGR of the market during the forecast period. According to the PubMatic, there were 3.04 billion mobile internet users were registered in 2018 and is expected to rise to almost 3.71 billion by 2022. Similarly, as per the survey, it is estimated that China has 765.37 million internet users in 2016 and is reached nearly 829.0 million in 2019 (as of March). This, in turn, is likely to strengthen the demand for Smart TV, globally. Moreover, the recent outbreak of COVID-19 around the world has adversely affected the consumer electronics industry as the manufacturing operations are temporarily suspended due to the lockdown imposed by the government, which has led to the unavailability of adequate raw material and causes a slowdown in the production. Also, the government has restricted the movement of goods, services, and people to prevent the spread of novel coronavirus, which caused a shortage in demand for Smart TVs, and thus, inhibiting the growth of the market at least in recent years. However, the rise in Over the Top (OTT) service is one of the major factors impeding the market growth over the forecast period of 2020-2027.
The regional analysis of the global Smart TV market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia-Pacific is the leading/significant region across the world in terms of market share owing to the surging demand for 4K and 8K TVs, along with the presence of a significant number of manufacturers in the region. Whereas Asia-Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027, due to rising internet penetration and increasing disposable income of the emerging economies, such as India and China.
Major market player included in this report are:
LG Electronics Inc.
Samsung Electronics Co., Ltd.
Koninklijke Philips N.V.
One Plus Technology Co., Ltd.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Resolution Type:
4K UHD TV
By Screen Type:
By Panel Type:
Liquid Crystal Display (LCD)
Light Emitting Diode (LED)
Organic Light Emitting Diode (OLED)
Quantum Dot Light Emitting Diode (QLED)
By Distribution Channel:
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027
Target Audience of the Global Smart TV Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Value-Added Resellers (VARs)
Third-party knowledge providers