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Global Pay TV Market to reach USD 250.15billion by 2027.

Global Pay TV Market Size study, by Technology (Cable TV, Satellite TV, IPTV) and Regional Forecasts 2021-2027

Product Code: OIRCGAS_98994969
Publish Date: 27-07-2020
Page: 200

Global Pay TV Market is valued approximately USD 227.73 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 1.35 % over the forecast period 2021-2027.

Pay TV, commonly known as subscription TV, is subscription to television services in which TV signals are encrypted by the multi-channel service provider and are decoded at the customer’s end through the means of a set-up box. The growth in the household expenditure on entertainment services and advent of the new technologies in Pay TV as well as monitor displays show an incredible potential and future growth for Pay TV market. The pandemic has also contributed to increase in screen time of people at home, and Pay TV is still one of the cost-effective option available to many families. According to International Trade Association for Broadcast & Media Technology, number of TV households in Asia-Pacific region will increase to 970 million in 2024 from about 900 million in 2018. India and China alone will account for 80% of APAC Pay TV subscribers by 2024. Despite promising future, the arrival of OTT platforms can hamper the growth of Pay TV market. As many millennials enter the workforce, they are inclined more towards new format of digital content consumption as compared to Pay TV. But new developments like the hybrid models of OTT and IPTV shows prospects of further growth in the next decade.

Key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World are considered for regional analysis of Global Pay Market. Due to increase in household income, growing middle-class population and rise in the trend of multiple TVs in a single house, Asia-Pacific is the most emerging market across the globe. Africa is also expected to exhibit high growth rate in the next decade due to penetration opportunities in cities and growing per capita income.

Major market player included in this report are:

Airtel Digital TV
DISH Network Corporation
Dish TV India Limited
Fetch TV Pty Ltd.
Rostelecom PJSC
Tata Sky Ltd
Tricolor TV

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Technology:
Cable TV
Satellite TV

By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027

Target Audience of the Global Pay TV Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1.Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Pay TV Market, by Region, 2019-2027 (USD Billion)
1.2.2. Pay TV Market, by Technology, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Pay TV Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Pay TV Market Dynamics
3.1. Pay TV Market Impact Analysis (2019-2027)
3.1.1. Market Drivers Growth in household expenditure on entertainment services Increased screen time after COVID-19 pandemic
3.1.2. Market Challenges Rise of Over-the-top and other digital platforms
3.1.3. Market Opportunities Opportunities in hybrid model (OTT+TV) of television services
Chapter 4. Global Pay TV Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Pay TV Market, by Technology
5.1. Market Snapshot
5.2. Global Pay TV Market by Technology, Performance – Potential Analysis
5.3. Global Pay TV Market Estimates & Forecasts by Technology 2018-2027 (USD Billion)
5.4. Pay TV Market, Sub Segment Analysis
5.4.1. Cable TV
5.4.2. Satellite TV
5.4.3. IPTV
Chapter 6. Global Pay TV Market, Regional Analysis
6.1. Pay TV Market, Regional Market Snapshot
6.2. North America Pay TV Market
6.2.1. U.S. Pay TV Market Technology Type breakdown estimates & forecasts, 2018-2027
6.2.2. Canada Pay TV Market
6.3. Europe Pay TV Market Snapshot
6.3.1. U.K. Pay TV Market
6.3.2. Germany Pay TV Market
6.3.3. France Pay TV Market
6.3.4. Spain Pay TV Market
6.3.5. Italy Pay TV Market
6.3.6. Rest of Europe Pay TV Market
6.4. Asia-Pacific Pay TV Market Snapshot
6.4.1. China Pay TV Market
6.4.2. India Pay TV Market
6.4.3. Japan Pay TV Market
6.4.4. Australia Pay TV Market
6.4.5. South Korea Pay TV Market
6.4.6. Rest of Asia Pacific Pay TV Market
6.5. Latin America Pay TV Market Snapshot
6.5.1. Brazil Pay TV Market
6.5.2. Mexico Pay TV Market
6.6. Rest of The World Pay TV Market

Chapter 7. Competitive Intelligence
7.1. Top Market Strategies
7.2. Company Profiles
7.2.1. Airtel Digital TV Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
7.2.2. DIRECTV
7.2.3. DISH Network Corporation
7.2.4. Dish TV India Limited
7.2.5. Fetch TV Pty Ltd.
7.2.6. Foxtel
7.2.7. Rostelecom PJSC
7.2.8. Spectrum
7.2.9. Tata Sky Ltd
7.2.10. Tricolor TV
Chapter 8. Research Process
8.1. Research Process
8.1.1. Data Mining
8.1.2. Analysis
8.1.3. Market Estimation
8.1.4. Validation
8.1.5. Publishing
8.2. Research Attributes
8.3. Research Assumption

The study of the market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geographies to provide a better regional outlook. In the report, country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. Our analysts contact company executives, managers, key opinion leaders, and industry experts. This enables our analyst to derive the closest possible figures without any major deviations in the actual number.

Primary Research Sources:

  • Interview conducted with raw material suppliers & manufacturers.
  • Interview conducted with manufacturers, suppliers & distributors, researchers, & representatives of regulatory bodies.
  • Interview conducted with market players, industry experts, & independent consultants.
  • Secondary Research Sources:
  • Purchased Database: D&B Hoovers, Bloomberg, Inc., Business Information Industry Association, NAICS Association.
  • Internal Database: White papers, Certified Publications, Articles by Recognized Authors and Regulatory Bodies.
  • Government Databases: Food and Agriculture Organization (FAO), European Industrial Hemp Association (EIHA), World Health Organization (WHO), Food and Drug Administration (FDA), International Telecommunication Union (ITU), United States Department of Agriculture (USDA), International organization of Motor Vehicle Manufacturers (OICA).

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