- November 18, 2019
- Category: ICT Services, Information and Communication Technology
Global Outdoor Advertising Market Size study, by Type (Billboards, Street Furniture, Transit Displays), by Application (Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods) and Regional Forecasts 2020-2027
Chapter 1. Executive Summary 1.1. Market Snapshot 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion) 1.2.1. Outdoor Advertising Market, by Region, 2018-2027 (USD Billion) 1.2.2. Outdoor Advertising Market, by Type, 2018-2027 (USD Billion) 1.2.3. Outdoor Advertising Market, by Application, 2018-2027 (USD Billion) 1.3. Key Trends 1.4. Estimation Methodology 1.5. Research Assumption Chapter 2. Global Outdoor Advertising Market Definition and Scope 2.1. Objective of the Study 2.2. Market Definition & Scope 2.2.1. Scope of the Study 2.2.2. Industry Evolution 2.3. Years Considered for the Study 2.4. Currency Conversion Rates Chapter 3. Global Outdoor Advertising Market Dynamics 3.1. Outdoor Advertising Market Impact Analysis (2018-2027) 3.1.1. Market Drivers 3.1.2. Market Challenges 3.1.3. Market Opportunities Chapter 4. Global Outdoor Advertising Market Industry Analysis 4.1. Porter’s 5 Force Model 4.1.1. Bargaining Power of Suppliers 4.1.2. Bargaining Power of Buyers 4.1.3. Threat of New Entrants 4.1.4. Threat of Substitutes 4.1.5. Competitive Rivalry 4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027) 4.2. PEST Analysis 4.2.1. Political 4.2.2. Economical 4.2.3. Social 4.2.4. Technological 4.3. Investment Adoption Model 4.4. Analyst Recommendation & Conclusion Chapter 5. Global Outdoor Advertising Market, by Type 5.1. Market Snapshot 5.2. Global Outdoor Advertising Market by Type, Performance - Potential Analysis 5.3. Global Outdoor Advertising Market Estimates & Forecasts by Type 2017-2027 (USD Billion) 5.4. Outdoor Advertising Market, Sub Segment Analysis 5.4.1. Billboards 5.4.2. Street Furniture 5.4.3. Transit Displays Chapter 6. Global Outdoor Advertising Market, by Application 6.1. Market Snapshot 6.2. Global Outdoor Advertising Market by Application, Performance - Potential Analysis 6.3. Global Outdoor Advertising Market Estimates & Forecasts by Application 2017-2027 (USD Billion) 6.4. Outdoor Advertising Market, Sub Segment Analysis 6.4.1. Food & Beverage Industry 6.4.2. Vehicles Industry 6.4.3. Health and Medical Industry 6.4.4. Commercial and Personal Services 6.4.5. Consumer Goods Chapter 7. Global Outdoor Advertising Market, Regional Analysis 7.1. Outdoor Advertising Market, Regional Market Snapshot 7.2. North America Outdoor Advertising Market 7.2.1. U.S. Outdoor Advertising Market 126.96.36.199. Type breakdown estimates & forecasts, 2017-2027 188.8.131.52. Application breakdown estimates & forecasts, 2017-2027 7.2.2. Canada Outdoor Advertising Market 7.3. Europe Outdoor Advertising Market Snapshot 7.3.1. U.K. Outdoor Advertising Market 7.3.2. Germany Outdoor Advertising Market 7.3.3. France Outdoor Advertising Market 7.3.4. Spain Outdoor Advertising Market 7.3.5. Italy Outdoor Advertising Market 7.3.6. Rest of Europe Outdoor Advertising Market 7.4. Asia-Pacific Outdoor Advertising Market Snapshot 7.4.1. China Outdoor Advertising Market 7.4.2. India Outdoor Advertising Market 7.4.3. Japan Outdoor Advertising Market 7.4.4. Australia Outdoor Advertising Market 7.4.5. South Korea Outdoor Advertising Market 7.4.6. Rest of Asia Pacific Outdoor Advertising Market 7.5. Latin America Outdoor Advertising Market Snapshot 7.5.1. Brazil Outdoor Advertising Market 7.5.2. Mexico Outdoor Advertising Market 7.6. Rest of The World Outdoor Advertising Market Chapter 8. Competitive Intelligence 8.1. Top Market Strategies 8.2. Company Profiles 8.2.1. JCDecaux 184.108.40.206. Key Information 220.127.116.11. Overview 18.104.22.168. Financial (Subject to Data Availability) 22.214.171.124. Product Summary 126.96.36.199. Recent Developments 8.2.2. Lamar Advertising Company 8.2.3. Outfront Media Inc. 8.2.4. EPAMEDIA 8.2.5. Daktronics Inc. 8.2.6. Clear Channel Outdoor Holdings, Inc. 8.2.7. QMS Media Limited 8.2.8. Adams outdoor advertising 8.2.9. Bell media 8.2.10. Global Advertisers Pvt. Ltd. Chapter 9. Research Process 9.1. Research Process 9.1.1. Data Mining 9.1.2. Analysis 9.1.3. Market Estimation 9.1.4. Validation 9.1.5. Publishing 9.2. Research Attributes 9.3. Research Assumption
Global Outdoor Advertising Market is valued at approximately USD 43.1 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 5.0% over the forecast period 2020-2027. Outdoor advertising, also known as out-of-home (OOH) advertising, is a form of advertising that attracts the consumers while they are traveling outside from their homes. Outdoor advertising is mainly focused on advertising & marketing of goods & services where consumers usually found, such as public places, waiting (such as in bus shelters), in transit, and in particular commercial locations (like retail venue). The type of advertising formats is commonly available in six main categories, which are billboards, street furniture, transit displays, roads, highways, and alternative. This form of advertising is an efficient way of developing brand awareness and broadcasting business (or product or campaign) to as many people. Also, it provides a wide degree of flexibility to advertisers and marketers in their campaign. Therefore, these factors are anticipated to leverage the demand for outdoor advertising all over the world. Moreover, the advent of digital billboards in the developed & developing countries, along with the rising spending & deployment of outdoor advertisements are few other factors responsible for the market growth over the forecast period. For instance, on November 2019, EPAMEDIA, Austria-based advertising & marketing company, deploy billboards at more than 100 locations across Austria, with solar-powered LED lighting and thus significantly increases visibility. Similarly, in 2018, JCDecaux SA, announces that its subsidiary JCDecaux Portugal has got 2 lots of viable tender for the deployment and advertising operation of street furniture in the city of Lisbon. Therefore, these initiatives are expected to accelerate the demand for outdoor advertising around the world. Moreover, the recent outbreak of COVID-19 pandemic has instigated several regional governments to imposed lockdown for preventing the spread of novel coronavirus. Thus, people are staying at home and companies put in place precautionary measures to keep employees safe. This is likely to inhibit the demand of outdoor advertising thereby, the market would decline significantly at least in this year. However, stringent government rules & regulation regarding the outdoor advertisement installation is one of the major factors impeding the market growth over the forecast period of 2020-2027.
The regional analysis of the global Outdoor Advertising market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. Asia-Pacific is the leading/significant region across the world in terms of market share owing to the ongoing smart cities projects, along with the increasing penetration of digital outdoor advertising service in the region. Whereas, Asia-Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027.
Major market player included in this report are:
Lamar Advertising Company
Outfront Media Inc.
Clear Channel Outdoor Holdings, Inc.
QMS Media Limited
Adams outdoor advertising
Global Advertisers Pvt. Ltd.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
Food & Beverage Industry
Health and Medical Industry
Commercial and Personal Services
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027
Target Audience of the Global Outdoor Advertising Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Value-Added Resellers (VARs)
Third-party knowledge providers