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Global Out-Of-Home Advertising Market to reach USD XX million by 2028.

Global Out-Of-Home Advertising Market Size study, By Product (Digital Billboards, Transit, Street Furniture), By Industry Vertical (Telecom, Transport, BFSI, Retail, FMC&G, E-Commerce, M&E [Mechanical and Electrical]) and Regional Forecasts 2022-2028

Product Code: ICTICTS-36975667
Publish Date: 30-08-2022
Page: 200

Global Out-Of-Home Advertising Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028.

The Out-Of-Home Advertising is a type of outdoor advertising such as billboard, street furniture, wallscapes and many more. Now a days people mostly spent their time out of home, which attracts them towards advertisement displayed on billboards or on wallscapes. . Out of Home Advertising is used in many places such as malls, convenience stores, salons, medical centers and many more. The foremost key factor is rising the growth of digital advertising. Digital advertising is more trendy compared to non-digital advertising. For instances, according to the Pew Research Center, the total revenue of non-digital advertising in the year 2020 is USD 89,842,390,000 and the total revenue of digital advertising in the year 2020 is USD 152,252,850,000. Moreover increase in population in urban cities drives the growth of the market. For instances, according to the World Bank Data, the total population of urbanization in the year 2018 is USD 2629473 and the total population of urbanization in the year 2021 is USD 27250902. The opportunity of Out-Of-Home Advertising is development of smart city. Development of smart city is important to increase the market growth of out of home advertising. However, fluctuation in the cost of out of home advertising is impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Out-Of-Home Advertising Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. Asia Pacific is the leading region of Out-of-Home Advertising due to growing population of urbanization. China is the main market of Out-Of-Home Advertising. Europe is the major region of contributor would create lucrative growth prospects for the Out-Of-Home Advertising market across the Europe region.

Major market players included in this report are:
JCDecaux Group
Clear Channel Outdoor Holding Inc.
Daktronics Dr.
Prismview LLC
NEC Display Solution Ltd.
OOH advertising Media Ltd.
Broadsign International LLC
Stroer SE & Co.
Christie Digital Systems Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product
Digital Billboards
Street Furniture
By Industry Vertical
M&E (Mechanical and Electrical)
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Out-Of-Home Advertising Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
1.2.1. Global Out-Of-Home Advertising Market, by Region, 2020-2028 (USD Million)
1.2.2. Global Out-Of-Home Advertising Market, by Product, 2020-2028 (USD Million)
1.2.3. Global Out-Of-Home Advertising Market, by Industry Vertical, 2020-2028 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Out-Of-Home Advertising Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Out-Of-Home Advertising Market Dynamics
3.1. Out-Of-Home Advertising Market Impact Analysis (2020-2028)
3.1.1. Market Drivers Rising the growth of digital advertising Increasing the population of urban cities
3.1.2. Market Challenges Fluctuating Cost of Out-Of-Home Advertising
3.1.3. Market Opportunities Development of Smart City
Chapter 4. Global Out-Of-Home Advertising Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Out-Of-Home Advertising Market, by Product
6.1. Market Snapshot
6.2. Global Out-Of-Home Advertising Market by Product, Performance – Potential Analysis
6.3. Global Out-Of-Home Advertising Market Estimates & Forecasts by Product 2018-2028 (USD Million)
6.4. Out-Of-Home Advertising Market, Sub Segment Analysis
6.4.1. Digital Billboards
6.4.2. Transit
6.4.3. Street Furniture
Chapter 7. Global Out-Of-Home Advertising Market, by Industry Vertical
7.1. Market Snapshot
7.2. Global Out-Of-Home Advertising Market by Industry Vertical, Performance – Potential Analysis
7.3. Global Out-Of-Home Advertising Market Estimates & Forecasts by Industry Vertical 2018-2028 (USD Million)
7.4. Out-Of-Home Advertising Market, Sub Segment Analysis
7.4.1. Telecom
7.4.2. Transport
7.4.3. BFSI
7.4.4. Retail
7.4.5. FMC&G
7.4.6. E-Commerce
7.4.7. M&E (Mechanical and Electrical)
Chapter 8. Global Out-Of-Home Advertising Market, Regional Analysis
8.1. Out-Of-Home Advertising Market, Regional Market Snapshot
8.2. North America Out-Of-Home Advertising Market
8.2.1. U.S. Out-Of-Home Advertising Market Product estimates & forecasts, 2018-2028 Industry Vertical estimates & forecasts, 2018-2028
8.2.2. Canada Out-Of-Home Advertising Market
8.3. Europe Out-Of-Home Advertising Market Snapshot
8.3.1. U.K. Out-Of-Home Advertising Market
8.3.2. Germany Out-Of-Home Advertising Market
8.3.3. France Out-Of-Home Advertising Market
8.3.4. Spain Out-Of-Home Advertising Market
8.3.5. Italy Out-Of-Home Advertising Market
8.3.6. Rest of Europe Out-Of-Home Advertising Market
8.4. Asia-Pacific Out-Of-Home Advertising Market Snapshot
8.4.1. China Out-Of-Home Advertising Market
8.4.2. India Out-Of-Home Advertising Market
8.4.3. Japan Out-Of-Home Advertising Market
8.4.4. Australia Out-Of-Home Advertising Market
8.4.5. South Korea Out-Of-Home Advertising Market
8.4.6. Rest of Asia Pacific Out-Of-Home Advertising Market
8.5. Latin America Out-Of-Home Advertising Market Snapshot
8.5.1. Brazil Out-Of-Home Advertising Market
8.5.2. Mexico Out-Of-Home Advertising Market
8.6. Rest of The World Out-Of-Home Advertising Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. JCDecaux Group Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.2.2. Clear Channel Outdoor Holding Inc.
9.2.3. OUTFRONT Media
9.2.4. Daktronics Dr.
9.2.5. Prismview LLC
9.2.6. NEC Display Solution Ltd.
9.2.7. OOH Advertising Media Ltd.
9.2.8. Broadsign International LLC
9.2.9. Stroer SE & Co.
9.2.10. Christie Digital Systems Inc.
Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

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Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
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