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Global Maternity Innerwear Market to reach USD XX million by 2028.

Global Maternity Innerwear Market Size study, By Type (Maternity Briefs, Maternity/Nursing Bras, Camisoles, Shapewear), By Distribution Channel (Offline, Online), and Regional Forecasts 2022-2028

Product Code: OIRCGS-50325501
Publish Date: 23-05-2022
Page: 200

Global Maternity Innerwear Market is valued approximately USD XX million in 2021 and is anticipated to grow with a healthy growth rate of more than XX % over the forecast period 2022-2028. Maternity innerwear can be defined as specially designed clothing products intended for pregnant women. These inner wears are designed in such a way that they comfortably fit the growing baby bumps and do not cause uneasiness. Maternity inner wears are made with higher percentage of cotton (up to 95%) and spandex (Up to 5%), to make them softer and smoother. Growing maternity apparel Market and rising adoption of e-commerce platform as well as increasing focus of leading market players towards fashionable maternity innerwear range are driving the growth of Maternity Innerwear Market. For instance, according to Statista – in 2019, worldwide retail sales of nursing bras were estimated at USD 509.17 million, and the sales are estimated to reach to USD 657.45 million by 2022. Furthermore, in April 2022, US based Marena Group, LLC launched its new maternity wear brand named Marena Maternity™ for women in pregnancy and post-pregnancy. This new line is company’s first product line intended for new and expecting mothers. Under Marena Maternity line the company would offer shapewear and activewear products. Moreover, in September 2020, Nike launched its new maternity active wear brand called Nike-M. Under this brand the company would offer 4 products which includes- Sports bra, supportive leggings, tank top, and fleece cover up with a split hem. These new products are made from recycled polyester and possess excellent sweat-wicking properties. Also, growing fashion industry in emerging economies and increasing number of working pregnant women are likely to offer lucrative growth opportunities for Maternity innerwear Market in the forecasted period. However, slow penetration from developing regions and high cost associated with branded products impede the growth of the market over the forecast period of 2022-2028.

The key regions considered for the global Maternity Innerwear Market study include Asia Pacific, North America, Europe, Latin America, and the Rest of the World. North America is the leading region across the world in terms of market share owing to presence of leading apparel brands and rising disposable income in the region. Whereas, Asia Pacific is anticipated to exhibit a significant growth rate over the forecast period 2022-2028. Factors such as increasing penetration of global brands and rising urbanization in the region, would create lucrative growth prospects for the Maternity Innerwear Market across the Asia Pacific region.

Major market players included in this report are:
H & M Hennes & Mauritz AB
Hatch Collection LLC
Hotmilk Lingerie
Fresh Venturz LLP
Triumph Holding AG

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Type
Maternity Briefs
Maternity/Nursing Bras
By Distribution Channel
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019, 2020
Base year – 2021
Forecast period – 2022 to 2028

Target Audience of the Global Maternity Innerwear Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2020-2028 (USD Million)
1.2.1. Global Maternity Innerwear Market, by Region, 2020-2028 (USD Million)
1.2.2. Global Maternity Innerwear Market, by Type, 2020-2028 (USD Million)
1.2.3. Global Maternity Innerwear Market, by Distribution Channel, 2020-2028 (USD Million)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Maternity Innerwear Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Maternity Innerwear Market Dynamics
3.1. Maternity Innerwear Market Impact Analysis (2020-2028)
3.1.1. Market Drivers Rising maternity apparel Market Increasing adoption of e-commerce platform. Growing focus over fashionable maternity innerwear range.
3.1.2. Market Challenges Slow penetration from developing regions. High cost associated with branded products.
3.1.3. Market Opportunities Growing fashion industry in emerging economies. Increasing number of working pregnant women.
Chapter 4. Global Maternity Innerwear Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2028)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
4.5. Top investment opportunity
4.6. Top winning strategies
Chapter 5. Risk Assessment: COVID-19 Impact
5.1.1. Assessment of the overall impact of COVID-19 on the industry
5.1.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Maternity Innerwear Market, by Type
6.1. Market Snapshot
6.2. Global Maternity Innerwear Market by Type, Performance – Potential Analysis
6.3. Global Maternity Innerwear Market Estimates & Forecasts by Type 2018-2028 (USD Million)
6.4. Maternity Innerwear Market, Sub Segment Analysis
6.4.1. Maternity Briefs
6.4.2. Maternity/Nursing Bras
6.4.3. Camisoles
6.4.4. Shapewear
Chapter 7. Global Maternity Innerwear Market, by Distribution Channel
7.1. Market Snapshot
7.2. Global Maternity Innerwear Market by Distribution Channel, Performance – Potential Analysis
7.3. Global Maternity Innerwear Market Estimates & Forecasts by Distribution Channel 2018-2028 (USD Million)
7.4. Maternity Innerwear Market, Sub Segment Analysis
7.4.1. Online
7.4.2. Offline
Chapter 8. Global Maternity Innerwear Market, Regional Analysis
8.1. Maternity Innerwear Market, Regional Market Snapshot
8.2. North America Maternity Innerwear Market
8.2.1. U.S. Maternity Innerwear Market Type estimates & forecasts, 2018-2028 Distribution Channel estimates & forecasts, 2018-2028
8.2.2. Canada Maternity Innerwear Market
8.3. Europe Maternity Innerwear Market Snapshot
8.3.1. U.K. Maternity Innerwear Market
8.3.2. Germany Maternity Innerwear Market
8.3.3. France Maternity Innerwear Market
8.3.4. Spain Maternity Innerwear Market
8.3.5. Italy Maternity Innerwear Market
8.3.6. Rest of Europe Maternity Innerwear Market
8.4. Asia-Pacific Maternity Innerwear Market Snapshot
8.4.1. China Maternity Innerwear Market
8.4.2. India Maternity Innerwear Market
8.4.3. Japan Maternity Innerwear Market
8.4.4. Australia Maternity Innerwear Market
8.4.5. South Korea Maternity Innerwear Market
8.4.6. Rest of Asia Pacific Maternity Innerwear Market
8.5. Latin America Maternity Innerwear Market Snapshot
8.5.1. Brazil Maternity Innerwear Market
8.5.2. Mexico Maternity Innerwear Market
8.6. Rest of The World Maternity Innerwear Market

Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Company Profiles
9.2.1. Seraphine Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
9.2.2. Wacoal
9.2.3. H & M Hennes & Mauritz AB
9.2.4. Hatch Collection LLC
9.2.5. MamaCouture
9.2.6. Hotmilk Lingerie
9.2.7. Belabumbum
9.2.8. Fresh Venturz LLP
9.2.9. Clovia
9.2.10. Triumph Holding AG

Chapter 10. Research Process
10.1. Research Process
10.1.1. Data Mining
10.1.2. Analysis
10.1.3. Market Estimation
10.1.4. Validation
10.1.5. Publishing
10.2. Research Attributes
10.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
We are dedicated to clearly communicating the purpose and objectives of each research project in the final deliverables. Our process begins by identifying the specific problem or challenge our client wishes to address, and from there, we establish precise research questions that need to be answered. To gain a comprehensive understanding of the subject matter and identify the most relevant trends and best practices, we conduct an extensive review of existing literature, industry reports, case studies, and pertinent academic research.
Critical elements of methodology employed for all our studies include:
Data Collection:
To determine the appropriate methods of data collection based on the research objectives, we consider both primary and secondary sources. Primary data collection involves gathering information directly from various industry experts in core and related fields, original equipment manufacturers (OEMs), vendors, suppliers, technology developers, alliances, and organizations. These sources encompass all segments of the value chain within the specific industry. Through in-depth interviews, we engage with key industry participants, subject-matter experts, C-level executives of major market players, industry consultants, and other relevant experts. This allows us to obtain and validate critical qualitative and quantitative information while evaluating market prospects. AI and Big Data are instrumental in our primary research, providing us with powerful tools to collect, analyze, and derive insights from data efficiently. These technologies contribute to the advancement of research methodologies, enabling us to make data-driven decisions and uncover valuable findings.
In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
After conducting the research, our experts analyze the findings in relation to the research objectives and the specific needs of the client. They generate valuable insights and recommendations that directly address the client’s business challenges. These insights are carefully connected to the research findings to provide a comprehensive understanding.
Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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