Global Marketing Resource Management Market to reach USD 20.9 billion by 2026.

Global Marketing Resource Management Market Size study, by Solution(Financial Management, Project Management, Marketing Analytics, Marketing Asset Management, Capacity Planning Management, Brand & Advertising Management, Others), by Industries (BFSI, Information Technology, Media & Entertainment, Healthcare, Retail, Automotive, Others), by and Regional Forecasts 2019-2026
Product Code:  IACTEIAS_73942495
Chapter 1.	Executive Summary 
1.1.	Market Snapshot
1.2.	Key Trends
1.3.	Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
1.3.1.	Marketing Resource Management Market, by Solution, 2016-2026 (USD Billion)
1.3.2.	Marketing Resource Management Market, by Industries, 2016-2026 (USD Billion)
1.3.3.	Marketing Resource Management Market, by Region, 2016-2026 (USD Billion)
1.4.	Estimation Methodology
1.5.	Research Assumption
Chapter 2.	Global Marketing Resource Management Market Definition and Scope 
2.1.	Objective of the Study
2.2.	Market Definition & Scope
2.2.1.	Industry Evolution
2.2.2.	Scope of the Study
2.3.	Years Considered for the Study
2.4.	Currency Conversion Rates
Chapter 3.	Global Marketing Resource Management Market Dynamics	
3.1.	See Saw Analysis
3.1.1.	Market Drivers
3.1.2.	Market Challenges
3.1.3.	Market Opportunities
Chapter 4.	Global Marketing Resource Management Market Industry Analysis
4.1.	Porter’s 5 Force Model
4.1.1.	Bargaining Power of Buyers
4.1.2.	Bargaining Power of Suppliers
4.1.3.	Threat of New Entrants
4.1.4.	Threat of Substitutes
4.1.5.	Competitive Rivalry
4.1.6.	Futuristic Approach to Porter’s 5 Force Model
4.2.	PEST Analysis
4.2.1.	Political Scenario
4.2.2.	Economic Scenario
4.2.3.	Social Scenario
4.2.4.	Technological Scenario
4.3.	Key Buying Criteria (On Demand)
4.4.	Regulatory Framework (On Demand)
4.5.	Investment Vs Adoption Scenario (On Demand)
4.6.	Analyst Recommendation & Conclusion
Chapter 5.	Global Marketing Resource Management Market, by Solution 
5.1.	Market Snapshot 
5.2.	Market Performance - Potential Model
5.3.	Marketing Resource Management Market, Sub Segment Analysis
5.3.1.	  Financial Management     
5.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.	  Project Management

5.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.	  Marketing Analytics

5.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.4.	  Marketing Asset Management

5.3.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.4.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.5.	  Capacity Planning Management
5.3.5.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.5.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.6.	Brand & Advertising Management Market
5.3.6.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.6.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.7.	Others Market
5.3.7.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.7.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)

Chapter 6.	Global Marketing Resource Management Market, by Industries          
6.1.	Market Snapshot 
6.2.	Market Performance - Potential Model
6.3.	Marketing Resource Management Market, Sub Segment Analysis
6.3.1.	  BFSI
6.3.2.	 Information Technology    
6.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.3.	  Media & Entertainment
6.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.4.	  Healthcare
6.3.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.4.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)

6.3.5.	Retail
6.3.5.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.5.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.6.	 Automotive    
6.3.6.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.6.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.7.	 Others
6.3.7.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.7.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 7.	Global Marketing Resource Management Market, by Regional Analysis
7.1.	Marketing Resource Management Market, Regional Market Snapshot (2016-2026)
7.2.	North America Marketing Resource Management Market Snapshot
7.2.1.	U.S.
7.2.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.2.1.2.	 Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.2.1.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.2.2.	Canada
7.2.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.2.2.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.2.2.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.3.	Europe Marketing Resource Management Market Snapshot
7.3.1.	U.K. 
7.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.1.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.3.1.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.3.2.	Rest of Europe
7.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.3.2.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.4.	Asia Marketing Resource Management Market Snapshot
7.4.1.	China 
7.4.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.1.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.4.1.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.4.2.	India 
7.4.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.2.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.4.2.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.4.3.	Japan
7.4.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.3.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.4.3.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.4.4.	Rest of Asia Pacific
7.4.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.4.4.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.4.4.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.5.	Latin America Marketing Resource Management Market Snapshot
7.5.1.	Brazil 
7.5.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.5.1.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.5.1.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   

7.5.2.	Mexico 
7.5.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.5.2.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.5.2.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
7.6.	Rest of The World 
7.6.1.	Middle East and Africa
7.6.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.6.1.2.	Solution breakdown estimates & forecasts, 2016-2026 (USD Billion) 
7.6.1.3.	 Industries breakdown estimates & forecasts, 2016-2026 (USD Billion)   
Chapter 8.	Competitive Intelligence
8.1.	Company Market Share (Subject to Data Availability)
8.2.	Top Market Strategies
8.3.	Company Profiles
8.3.1.	  IBM Corporation
8.3.1.1.	Overview
8.3.1.2.	Financial (Subject to Data Availability)
8.3.1.3.	Product Summary
8.3.1.4.	Recent Developments
8.3.2.	   SAP SE
8.3.3.	SAS Institute, Inc
8.3.4.	Teradata Corporation
8.3.5.	Microsoft Corporation
8.3.6.	Workfront, Inc
8.3.7.	Adobe Systems, Inc
8.3.8.	North Plains Systems Corp.
8.3.9.	Infor, Inc.
8.3.10.	Oracle, Inc.
Chapter 9.	Research Process
9.1.	Research Process
9.1.1.	Data Mining
9.1.2.	Analysis
9.1.3.	Market Estimation
9.1.4.	Validation
9.1.5.	Publishing
9.1.6.	Research Assumption

Global Marketing Resource Management Market valued approximately USD 6.8 billion in 2018 is anticipated to grow with a healthy growth rate of more than 15.1% over the forecast period 2019-2026.
The Marketing Resource Management market is developing and expanding at a significant pace. The Marketing Resource management is specifically a technology which is utilized to effectively handle individuals, related technology and operations which includes production, planning and design of the marketing process. The rise of marketing resource management applications has benefited the organizations with their planning and budgeting. In the present scenario, by utilizing the functionalities such as planning and budgeting, the marketing departments could plan their budgets, specify the expenses and period closeouts. Also, by utilizing this solution the marketing department of the organization could run strategic program, handle potential threats and activities. The Marketing resource management market is primarily driven owing to rising demand of marketing integration with various system that has paved way for technological firms to provide marketing resource management solutions application in combination with project management as well as capacity planning. Moreover, rising diversity in delivery channels has also fueled the growth of marketing resource management market. However, the absence of cost visibility during the implementing the marketing resource management application has negatively impacted the growth of marketing resource management market considering the global scenario.
The regional analysis of Global Marketing Resource Management Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the fastest growing region across the world in terms of market share. Whereas, owing to the countries such as China, Japan, and India, Asia Pacific region is anticipated to be the dominating region over the forecast period 2019-2026.
Major market player included in this report are:
IBM Corporation
SAP SE
SAS Institute, Inc
Teradata Corporation
Microsoft Corporation
Workfront, Inc
Adobe Systems, Inc
North Plains Systems Corp.
Infor, Inc.
Oracle, Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Solution:

Financial Management
Project Management
Marketing Analytics
Marketing Asset Management
Capacity Planning Management
Brand & Advertising Management
Others

By Industries:

BFSI
Information Technology
Media & Entertainment
Healthcare
Retail
Automotive
Others

By Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026

Target Audience of the Global Marketing Resource Management Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors


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