Global Instant Tea Premix Consumption Market is valued approximately at USD 1.4 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 6.8% over the forecast period 2020-2027. Instant Tea Premix Consumption is a type of regular tea alternative which is used to prepare tea within a short duration. It is majorly preferred in offices as it is feasible to handle and prepare. They are mixed with milk or water to boost the overall metabolism, refreshment and provide long-lasting hydration. Their longer shelf life and cheaper costs make them attractive in the market. Further, increase in health-conscious awareness among people, urbanization, busy lifestyles and new varieties of products have led the adoption of Instant Tea Premix Consumption across the forecast period. For Instance: In June 2019, Sariwangi – an Indonesian tea brand of Unilever –launched its new 3-in-1 instant tea premix products. In November 2019, Ajinomoto General Foods Inc. partnered with Accenture plc, a global tech leader in Japan. Their joint venture will improve their operational efficiency through process automation and instrumentation technologies. However, increase in coffee consumption, non-consumption of caffeine and volatility in prices of raw materials due to unpredictable climatic conditions impedes the growth of the market over the forecast period of 2020-2027. Also, with the increasing in demand for herbal tea and introduction of new flavors & varieties of instant tea premix, the adoption & demand for Instant Tea Premix Consumption is likely to increase.
The regional analysis of global Instant Tea Premix Consumption market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the growing geriatric population, positive economic trends and preference over health-conscious products. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising disposable income, increasing awareness among people about health and improving living standars would create lucrative growth prospects for the Instant Tea Premix Consumption market across Asia-Pacific region.
Major market player included in this report are:
ITO EN Ltd.
The Republic of Tea Inc.
The Coca Cola Company
Tata Global beverages
Keurig Green Mountain Inc.
Dunkin Brands Group Inc.
Wagh bakri Tea group
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Product Type:
Cardamom Tea Premix
Ginger Tea Premix
Masala Tea Premix
By Distribution Channel:
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027
Target Audience of the Global Instant Tea Premix Consumption Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Value-Added Resellers (VARs)
Third-party knowledge providers