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Global Graphic Film Market to reach USD 32.3 billion by 2027.

Global Graphic Film Market Size study, by Polymer (Polypropylene (PP), Polyethylene (PE), Polyvinyl Chloride (PVC), Other Polymers), by End user (Automotive, Promotional and Advertisement, Institutional, Other End Users), and Regional Forecasts 2020-2027

Product Code: CAMAM_21425237
Publish Date: 28-12-2020
Page: 200

Global Graphic Film Market is valued at approximately USD 23.2 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 4.24 % over the forecast period 2020-2027. Growing marketing and promotional spending, increased penetration of graphic films in the automobile industry, increased demand for wrap ads, and advancements in printing technologies and graphic films are some of the major factors driving the market’s expansion. Graphic films are also used to shield the external parts of the car from reduced maintenance costs. Graphic films’ development in the automotive industry is expected to be aided by increasing demand for vehicle protection and ads in developed and growing economies. Most retail vendors, also across the supply chain, have been steadily targeting the automotive industry in the last 2-3 years. For example, in April 2020, Mactac, a company headquartered in the United States, unveiled a new adhesive vehicle wrap for vendors looking to market their goods and logos on cars, buses, vans, and other vehicles, with the company claiming that the new patented adhesive would improve the durability of the vehicles. Moreover, car wraps have been around for a long time, and the technology behind creating these graphics has advanced significantly in the last decade. In the world of large illustrations and complete coverage, vinyl wraps are almost ubiquitous. For instance, FDC Graphic Films Inc introduced Lumina 3710, a premium ultra-metallic cast vinyl film for general signage, RV and maritime uses, vehicle aftermarket graphics, and striping, in February 2020. Because of its big metal flakes, high surface shine, and excellent colour depth, the 3710 Series creates vibrant graphic accents. However, fluctuations in raw material prices, may impede market growth over the forecast period of 2020-2027.

The regional analysis of the global Graphic Film Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. Europe is the leading region across the world in terms of market share due an increase in the usage of films in vehicle wrapping in the region. Whereas Asia Pacific is also anticipated to exhibit the highest growth rate over the forecast period 2020-2027 due to growing adoption of graphic films in the region.
Major market player included in this report are:

3M Company
E.I. Du Pont De Nemours and Company
FDC Graphic Films Inc.
Avery Dennison Corporation
Spandex AG
Graphic Image Films Ltd
Hexis S.A.
Drytac Corporation
Arlon Graphics LLC
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Polymer:
Polypropylene (PP)
Polyethylene (PE)
Polyvinyl Chloride (PVC)
Other Polymers
By end user:
Promotional and Advertisement
Other End Users
By Region:
North America

Asia Pacific
South Korea
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027.

Target Audience of the Global Graphic Film Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1. Graphic Film Market, by Region, 2018-2027 (USD Billion)
1.2.2. Graphic Film Market, by Polymer, 2018-2027 (USD Billion)
1.2.3. Graphic Film Market, by End user, 2018-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Graphic Film Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Graphic Film Market Dynamics
3.1. Graphic Film Market Impact Analysis (2018-2027)
3.1.1. Market Drivers
3.1.2. Growth in the Construction Industry and Improvements in the Standard of Living
3.1.3. Low Installation and Maintenance Costs
3.1.4. Market Challenges
3.1.5. Fluctuations in Raw Material Prices
3.1.6. Market Opportunities
3.1.7. Increase in Demand for Bioplastic Polymers
Chapter 4. Global Graphic Film Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economical
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Graphic Film Market, by Polymer
5.1. Market Snapshot
5.2. Global Graphic Film Market by Polymer, Performance – Potential Analysis
5.3. Global Graphic Film Market Estimates & Forecasts by polymer 2017-2027 (USD Billion)
5.4. Graphic Film Market, Sub Segment Analysis
5.4.1. Polypropylene (PP)
5.4.2. Polyethylene (PE)
5.4.3. Polyvinyl Chloride (PVC)
5.4.4. Other Polymers
Chapter 6. Global Graphic Film Market, by end user
6.1. Market Snapshot
6.2. Global Graphic Film Market by end user, Performance – Potential Analysis
6.3. Global Graphic Film Market Estimates & Forecasts by end user 2017-2027 (USD Billion)
6.4. Graphic Film Market, Sub Segment Analysis
6.4.1. Automotive
6.4.2. Promotional and Advertisement
6.4.3. Institutional
6.4.4. Other End Users
Chapter 7. Global Graphic Film Market, Regional Analysis
7.1. Graphic Film Market, Regional Market Snapshot
7.2. North America Graphic Film Market
7.2.1. U.S. Graphic Film Market Polymer breakdown estimates & forecasts, 2017-2027 End user breakdown estimates & forecasts, 2017-2027
7.2.2. Canada Graphic Film Market
7.3. Europe Graphic Film Market Snapshot
7.3.1. U.K. Graphic Film Market
7.3.2. Germany Graphic Film Market
7.3.3. France Graphic Film Market
7.3.4. Spain Graphic Film Market
7.3.5. Italy Graphic Film Market
7.3.6. Rest of Europe Graphic Film Market
7.4. Asia-Pacific Graphic Film Market Snapshot
7.4.1. China Graphic Film Market
7.4.2. India Graphic Film Market
7.4.3. Japan Graphic Film Market
7.4.4. Australia Graphic Film Market
7.4.5. South Korea Graphic Film Market
7.4.6. Rest of Asia Pacific Graphic Film Market
7.5. Latin America Graphic Film Market Snapshot
7.5.1. Brazil Graphic Film Market
7.5.2. Mexico Graphic Film Market
7.6. Rest of The World Graphic Film Market
Chapter 8. Competitive Intelligence
8.1. Top Market Strategies
8.2. Company Profiles
8.2.1. 3M Company Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.2.2. E.I. Du Pont De Nemours and Company
8.2.3. FDC Graphic Films Inc.
8.2.4. Avery Dennison Corporation
8.2.5. Spandex AG
8.2.6. Graphic Image Films Ltd
8.2.7. Hexis S.A.
8.2.8. Drytac Corporation
8.2.9. ORAFOL Europe GMBH
8.2.10. Arlon Graphics LLC

Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

The study of the market is incorporated by extensive primary and secondary research conducted by the research team at OMR. Secondary research has been conducted to refine the available data to breakdown the market in various segments, derive total market size, market forecast, and growth rate. Different approaches have been worked on to derive the market value and market growth rate. Our team collects facts and data related to the market from different geographies to provide a better regional outlook. In the report, country-level analysis is provided by analyzing various regional players, regional tax laws and policies, consumer behavior, and macro-economic factors. Numbers extracted from secondary research have been authenticated by conducting proper primary research. It includes tracking down key people from the industry and interviewing them to validate the data. Our analysts contact company executives, managers, key opinion leaders, and industry experts. This enables our analyst to derive the closest possible figures without any major deviations in the actual number.

Primary Research Sources:

  • Interview conducted with raw material suppliers & manufacturers.
  • Interview conducted with manufacturers, suppliers & distributors, researchers, & representatives of regulatory bodies.
  • Interview conducted with market players, industry experts, & independent consultants.
  • Secondary Research Sources:
  • Purchased Database: D&B Hoovers, Bloomberg, Inc., Business Information Industry Association, NAICS Association.
  • Internal Database: White papers, Certified Publications, Articles by Recognized Authors and Regulatory Bodies.
  • Government Databases: Food and Agriculture Organization (FAO), European Industrial Hemp Association (EIHA), World Health Organization (WHO), Food and Drug Administration (FDA), International Telecommunication Union (ITU), United States Department of Agriculture (USDA), International organization of Motor Vehicle Manufacturers (OICA).

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