- December 3, 2020
- Category: ICT Services, Information and Communication Technology
Global geomarketing Market Size study, by Service (, Advisory & Consulting, Deployment & Integration, Support & Maintenance), Component (Software, Services) by Location, Indoor, Outdoor) by Deployment (, CLOUD, ON- Premises) by Vertical, Healthcare & life sciences, Travel & hospitality, Media & entertainment, Others) and Regional Forecasts 2020-2027
Chapter 1. Executive Summary 1.1. Market Snapshot 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion) 1.2.1. Global geomarketing, by Region, 2018-2027 (USD Billion) 1.2.2. Global geomarketing, by Component, 2018-2027 (USD Billion) 1.2.3. Global geomarketing, by Service, 2018-2027 (USD Billion) 1.2.4. Global geomarketing, by Location, 2018-2027 (USD Billion) 1.2.5. Global geomarketing, by deployment mode, 2018-2027 (USD Billion) 1.2.6. Global geomarketing, by vertical, 2018-2027 (USD Billion) 1.3. Key Trends 1.4. Estimation Methodology 1.5. Research Assumption Chapter 2. Global geomarketing Definition and Scope 2.1. Objective of the Study 2.2. Market Definition & Scope 2.2.1. Scope of the Study 2.2.2. Industry Evolution 2.3. Years Considered for the Study 2.4. Currency Conversion Rates Chapter 3. Global geomarketing Dynamics 3.1. Global geomarketing Impact Analysis (2018-2027) 3.1.1. Market Drivers 3.1.2. Market Challenges 3.1.3. Market Opportunities Chapter 4. Global geomarketing Industry Analysis 4.1. Porter’s 5 Force Model 4.1.1. Bargaining Power of Suppliers 4.1.2. Bargaining Power of Buyers 4.1.3. Threat of New Entrants 4.1.4. Threat of Substitutes 4.1.5. Competitive Rivalry 4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027) 4.2. PEST Analysis 4.2.1. Political 4.2.2. Economical 4.2.3. Social 4.2.4. Technological 4.3. Investment Adoption Model 4.4. Analyst Recommendation & Conclusion Chapter 5. Global geomarketing, by Component 5.1. Market Snapshot 5.2. Global geomarketing by Component, Performance - Potential Analysis 5.3. Global geomarketing Estimates & Forecasts by Component 2017-2027 (USD Billion) 5.4. Global geomarketing, Sub Segment Analysis 5.4.1. Introduction 5.4.2. Software 5.4.3. Services Chapter 6. Global geomarketing, by Service 6.1. Market Snapshot 6.2. Global geomarketing by Service, Performance - Potential Analysis 6.3. Global geomarketing Estimates & Forecasts by Service 2017-2027 (USD Billion) 6.4. Global geomarketing, Sub Segment Analysis 6.4.1. Introduction 6.4.2. Advisory & Consulting 6.4.3. Deployment & Integration 6.4.4. Support & Maintenance Chapter 7. Global geomarketing, by Location 7.1. Market Snapshot 7.2. Global geomarketing by Location, Performance - Potential Analysis 7.3. Global geomarketing Estimates & Forecasts by Location 2017-2027 (USD Billion) 7.4. Global geomarketing, Sub Segment Analysis 7.4.1. Introduction 7.4.2. Indoor 7.4.3. Outdoor Chapter 8. Global geomarketing, by Vertical 8.1. Market Snapshot 8.2. Global geomarketing by Vertical, Performance - Potential Analysis 8.3. Global geomarketing Estimates & Forecasts by Vertical 2017-2027 (USD Billion) 8.4. Global geomarketing, Sub Segment Analysis 8.4.1. Introduction 8.4.2. Healthcare & life sciences 8.4.3. Travel & hospitality 8.4.4. Media & entertainment 8.4.5. Others Chapter 9. Global geomarketing, by Deployment Mode 9.1. Market Snapshot 9.2. Global geomarketing by Deployment mode Performance - Potential Analysis 9.3. Global geomarketing Estimates & Forecasts by Deployment mode 2017-2027 (USD Billion) 9.4. Global geomarketing, Sub Segment Analysis 9.4.1. Introduction 9.4.2. Cloud 9.4.3. On-premises Chapter 10. Global geomarketing, Regional Analysis 10.1. Global geomarketing, Regional Market Snapshot 10.2. North America Global geomarketing 10.2.1. U.S. Global geomarketing 10.2.1.1. Component breakdown estimates & forecasts, 2017-2027 10.2.1.2. Service breakdown estimates & forecasts, 2017-2027 10.2.1.3. Location breakdown estimates & forecasts, 2017-2027 10.2.1.4. Deployment mode breakdown estimates & forecasts, 2017-2027 10.2.1.5. Vertical breakdown estimates & forecasts, 2017-2027 10.2.2. Canada Global geomarketing 10.3. Europe Global geomarketing Snapshot 10.3.1. U.K. Global geomarketing 10.3.2. Germany Global geomarketing 10.3.3. France Global geomarketing 10.3.4. Spain Global geomarketing 10.3.5. Italy Global geomarketing 10.3.6. Rest of Europe Global geomarketing 10.4. Asia-Pacific Global geomarketing Snapshot 10.4.1. China Global geomarketing 10.4.2. India Global geomarketing 10.4.3. Japan Global geomarketing 10.4.4. Australia Global geomarketing 10.4.5. South Korea Global geomarketing 10.4.6. Rest of Asia Pacific Global geomarketing 10.5. Latin America Global geomarketing Snapshot 10.5.1. Brazil Global geomarketing 10.5.2. Mexico Global geomarketing 10.6. Rest of The World Global geomarketing Chapter 11. Competitive Intelligence 11.1. Top Market Strategies 11.2. Company Profiles 11.2.1. Adobe Inc. 188.8.131.52. Key Information 184.108.40.206. Overview 220.127.116.11. Financial (Subject to Data Availability) 18.104.22.168. Product Summary 22.214.171.124. Recent Developments 11.2.2. Oracle Corporation 11.2.3. CISCO System Inc. 11.2.4. IBM Corporation 11.2.5. Google LLC 11.2.6. Microsoft Corporation 11.2.7. Software AG 11.2.8. Salesforce.com.inc 11.2.9. Qualcomm Technologies Inc. 11.2.10. Xtremepush Chapter 12. Research Process 12.1. Research Process 12.1.1. Data Mining 12.1.2. Analysis 12.1.3. Market Estimation 12.1.4. Validation 12.1.5. Publishing 12.2. Research Attributes 12.3. Research Assumption
Global Geomarketing Market is valued approximately USD 8.6 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 25% over the forecast period 2020-2027. Geo-marketing is a discipline that uses knowledge of the place to frame marketing campaigns, using digital mapping to coordinate and display data for analysis and decision taking. The digital map enables marketers to evaluate data by geographic region (such as a suburban area bordering a major city) or particular physical location (such as a retail store). The global geomarketing market is driven by the rising investment in digital marketing compared to traditional marketing, the demand for location-based information, better targeting of audiences with the aid of AI, location analytics and big data. Increasing Penetration of social media, COVID-19 ‘s effect on businesses to cut budgets, creating opportunities for Geomarketing vendors. Increasing social media penetration serves as a primary driver of Geomarketing ‘s acceptance and usefulness as the organization focuses on digital marketing of its product portfolios. For instance: According to Statista, The number of Internet users is valued at 4.22 billion, rising to 4.93 billion in income in 2018. Likewise, the number of users on social media accounts for 2.96 billion, rising to 3.26 billion in 2018. While, the increasing number of social media users creates lucrative opportunities for Geomarketing ‘s adoption and usefulness. However, lack of legal protections and risks to data privacy is expected to restrain the market growth during the forecast period.
The regional analysis of Global Geomarketing Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of North America is the world’s leading / significant area for increasing innovation in digital marketing compared to traditional marketing, growing demand for location-based information, better targeting of AI audiences, location analytics and big data. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as APAC region holds more than 50 percent of the world ‘s population and therefore any significant technological changes are likely to shape the region’s future in Geomarketing market across Asia-Pacific region.
Major market player included in this report are:
CISCO System Inc.
Qualcomm Technologies Inc.
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
Advisory & Consulting
Deployment & Integration
Support & Maintenance
By Deployment Mode:
Healthcare & life sciences
Travel & hospitality
Media & entertainment
Rest of the World
Furthermore, years considered for the study are as follows:
Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027
Target Audience of the Global Geomarketing Market in Market Study:
Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Value-Added Resellers (VARs)
Third-party knowledge providers