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Global Direct Selling Market to reach USD 304.66 billion by the end of 2029.

Global Direct Selling Market Size study & Forecast, by Product (Health & Wellness, Cosmetics And Personal Care, Household Goods & Durables, Others) and Regional Analysis, 2022-2029

Product Code: OIRPC-89630029
Publish Date: 25-01-2023
Page: 200

Global Direct Selling Market is valued at approximately USD 189.71 billion in 2021 and is anticipated to grow with a healthy growth rate of more than 6.10% over the forecast period 2022-2029. Single-level marketing and multi-level marketing are both parts of direct selling. The FTC states that “direct selling is a general phrase that embraces a number of business types based on person-to-person selling in venues other than a retail facility, such as social media platforms or the home of the salesperson or potential customer. The major driving factor for the market is rising e-commerce penetration. Along with this, large number of people have access to alternative income possibilities through direct selling, which also promotes micro business. Moreover, rising adoption of health and wellness products is creating lucrative growth opportunities in the market over the forecast period 2022-2029.

Over 125.4 million direct sellers are estimated to be participating in the sector by 2020, according to the World Federation of Direct Selling Associations (WFDSA), and this figure is expected to rise as the industry expands. In addition to offering revenue opportunities, direct selling teaches transferable management and sales abilities that may be used outside of the direct selling industry. However, the high preference for e-commerce purchases is restraining market growth throughout the forecast period of 2022-2029.

The key regions considered for the Global Direct Selling Market study include Asia Pacific, North America, Europe, Latin America, and Rest of the World. With a market share of almost 45% in 2021, the Asia Pacific region led the world in expanding healthcare and cosmetics spending. In emerging countries, direct sellers are becoming more popular, notably in lower-class cities in China, India, and Indonesia. Due to a dearth of physical outlets and a populace that is less educated in some places, the nature of direct selling businesses connects strongly with this market segment. In 2022-2029, North America is growing with the fastest CAGR. The presence of various players and a growing propensity for direct selling as a means of generating additional money are driving the region’s growth. Additionally, increasing disposable income and government initiatives are projected to accelerate regional market expansion in the upcoming years.

Major market players included in this report are:
Amway Enterprises Pvt. Ltd.
Herbalife Nutrition Ltd.
Avon Products, Inc.
Nu Skin Enterprises
Tupperware Brands Corporation
Oriflame Holding AG
Mary Kay Inc.
Cutco Corporation

Recent Developments in the Market:
 In February 2022, under its flagship brand Nutrilite, FMCG direct selling business Amway India introduced nutritional supplements in chic, delectable, practical, and straightforward shapes like flavorful candies and mouth-dissolving jelly strips.

Global Direct Selling Market Report Scope:
Historical Data 2019-2020-2021
Base Year for Estimation 2021
Forecast period 2022-2029
Report Coverage Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
Segments Covered Product, Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Rest of the World
Customization Scope Free report customization (equivalent up to 8 analyst’s working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within countries involved in the study.

The report also caters detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, it also incorporates potential opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product:
Health & Wellness
Cosmetics And Personal Care
Household Goods & Durables

By Region:
North America
Asia Pacific
South Korea
Latin America
Rest of the World

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2029 (USD Billion)
1.2.1. Direct Selling Market, by Region, 2019-2029 (USD Billion)
1.2.2. Direct Selling Market, by Product, 2019-2029 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Direct Selling Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Direct Selling Market Dynamics
3.1. Direct Selling Market Impact Analysis (2019-2029)
3.1.1. Market Drivers Significant number of people with additional income
3.1.2. Market Challenges High preference for e-commerce purchase
3.1.3. Market Opportunities Rising adoption of health and wellness products
Chapter 4. Global Direct Selling Market Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Futuristic Approach to Porter’s 5 Force Model (2019-2029)
4.3. PEST Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.4. Top investment opportunity
4.5. Top winning strategies
4.6. Industry Experts Prospective
4.7. Analyst Recommendation & Conclusion
Chapter 5. Risk Assessment: COVID-19 Impact
5.1. Assessment of the overall impact of COVID-19 on the industry
5.2. Pre COVID-19 and post COVID-19 Market scenario
Chapter 6. Global Direct Selling Market, by Product
6.1. Market Snapshot
6.2. Global Direct Selling Market by Product, Performance – Potential Analysis
6.3. Global Direct Selling Market Estimates & Forecasts by Product 2019-2029 (USD Billion)
6.4. Direct Selling Market, Sub Segment Analysis
6.4.1. Health & Wellness
6.4.2. Cosmetics And Personal Care
6.4.3. Household Goods & Durables
6.4.4. Others
Chapter 7. Global Direct Selling Market, Regional Analysis
7.1. Direct Selling Market, Regional Market Snapshot
7.2. North America Direct Selling Market
7.2.1. U.S. Direct Selling Market Product breakdown estimates & forecasts, 2019-2029
7.2.2. Canada Direct Selling Market
7.3. Europe Direct Selling Market Snapshot
7.3.1. U.K. Direct Selling Market
7.3.2. Germany Direct Selling Market
7.3.3. France Direct Selling Market
7.3.4. Spain Direct Selling Market
7.3.5. Italy Direct Selling Market
7.3.6. Rest of Europe Direct Selling Market
7.4. Asia-Pacific Direct Selling Market Snapshot
7.4.1. China Direct Selling Market
7.4.2. India Direct Selling Market
7.4.3. Japan Direct Selling Market
7.4.4. Australia Direct Selling Market
7.4.5. South Korea Direct Selling Market
7.4.6. Rest of Asia Pacific Direct Selling Market
7.5. Latin America Direct Selling Market Snapshot
7.5.1. Brazil Direct Selling Market
7.5.2. Mexico Direct Selling Market
7.5.3. Rest of Latin America Direct Selling Market
7.6. Rest of The World Direct Selling Market

Chapter 8. Competitive Intelligence
8.1. Top Market Strategies
8.2. Company Profiles
8.2.1. Amway Enterprises Pvt. Ltd. Key Information Overview Financial (Subject to Data Availability) Product Summary Recent Developments
8.2.2. Herbalife Nutrition Ltd.
8.2.3. Avon Products, Inc.
8.2.4. Vorwerk
8.2.5. Nu Skin Enterprises
8.2.6. Tupperware Brands Corporation
8.2.7. Oriflame Holding AG
8.2.8. Belcorp
8.2.9. Mary Kay Inc.
8.2.10. Cutco Corporation
Chapter 9. Research Process
9.1. Research Process
9.1.1. Data Mining
9.1.2. Analysis
9.1.3. Market Estimation
9.1.4. Validation
9.1.5. Publishing
9.2. Research Attributes
9.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
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To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
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To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
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The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
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