Global Demand Side Platform to reach USD 6.5 Million by 2026

Global Demand Side Platform Size study, by Type (Real time Bidding, programmatic premium Buying and others), by Application (Retail, Automotive, Financial, Telecommunication and others) and Regional Forecasts 2019-2026
Product Code:  IACTEC_82807844
Chapter 1.	Executive Summary 
1.1.	Market Snapshot
1.2.	Global & Segmental Market Estimates & Forecasts, 2017-2026 (USD Billion)
1.2.1.	Demand Side Platform Market, by Region, 2017-2026 (USD Billion)
1.2.2.	Demand Side Platform Market, by Type, 2017-2026 (USD Billion)
1.2.3.	Demand Side Platform Market, by Application, 2017-2026 (USD Billion)
1.3.	Key Trends
1.4.	Estimation Methodology
1.5.	Research Assumption
Chapter 2.	Global Demand Side Platform Market Definition and Scope 
2.1.	Objective of the Study
2.2.	Market Definition & Scope
2.2.1.	Scope of the Study
2.2.2.	Industry Evolution
2.3.	Years Considered for the Study
2.4.	Currency Conversion Rates
Chapter 3.	Global Demand Side Platform Market Dynamics	
3.1.	Demand Side Platform Market Impact Analysis (2018-2026)
3.1.1.	Market Drivers
3.1.2.	Market Challenges
3.1.3.	Market Opportunities
Chapter 4.	Global Demand Side Platform Market Industry Analysis
4.1.	Porter’s 5 Force Model
4.1.1.	Bargaining Power of Suppliers
4.1.2.	Bargaining Power of Buyers
4.1.3.	Threat of New Entrants
4.1.4.	Threat of Substitutes
4.1.5.	Competitive Rivalry
4.1.6.	Futuristic Approach to Porter’s 5 Force Model (2016-2026)
4.2.	PEST Analysis
4.2.1.	Political 
4.2.2.	Economical
4.2.3.	Social 
4.2.4.	Technological 
4.3.	Investment Adoption Model
4.4.	Analyst Recommendation & Conclusion
Chapter 5.	Global Demand Side Platform Market, by Type 
5.1.	Market Snapshot 
5.2.	Global Demand Side Platform Market by Type, Performance - Potential Analysis
5.3.	Global Demand Side Platform Market Estimates & Forecasts by Type 2016-2026 (USD Billion)
5.4.	Demand Side Platform Market, Sub Segment Analysis
5.4.1.	 Real time Bidding
5.4.2.	 Programmatic Premium Buying
5.4.3.	 Others
Chapter 6.	Global Demand Side Platform Market, by Application          
6.1.	Market Snapshot 
6.2.	Global Demand Side Platform Market by Application, Performance - Potential Analysis
6.3.	Global Demand Side Platform Market Estimates & Forecasts by Application 2016-2026 (USD Billion)
6.4.	Demand Side Platform Market, Sub Segment Analysis
6.4.1.	 Retail
6.4.2.	 Automotive 
6.4.3.	 Financial 
6.4.4.	 Telecommunication
6.4.5.	 Others
Chapter 7.	Global Demand Side Platform Market, Regional Analysis
7.1.	Demand Side Platform Market, Regional Market Snapshot 
7.2.	North America Demand Side Platform Market 
7.2.1.	U.S. Demand Side Platform Market	 Type breakdown estimates & forecasts, 2016-2026	 Application breakdown estimates & forecasts, 2016-2026 
7.2.2.	Canada Demand Side Platform Market
7.3.	Europe Demand Side Platform Market Snapshot
7.3.1.	U.K. Demand Side Platform Market 
7.3.2.	Germany Demand Side Platform Market
7.3.3.	Rest of Europe Demand Side Platform Market
7.4.	Asia-Pacific Demand Side Platform Market Snapshot
7.4.1.	China Demand Side Platform Market 
7.4.2.	India Demand Side Platform Market 
7.4.3.	Japan Demand Side Platform Market
7.4.4.	Rest of Asia Pacific Demand Side Platform Market
7.5.	Latin America Demand Side Platform Market Snapshot
7.5.1.	Brazil Demand Side Platform Market
7.5.2.	Mexico Demand Side Platform Market
7.6.	Rest of The World Demand Side Platform Market

Chapter 8.	Competitive Intelligence
8.1.	Top Market Strategies
8.2.	Company Profiles
8.2.1.	 Facebook Ads Manager	Key Information	Overview	Financial (Subject to Data Availability)	Product Summary	Recent Developments
8.2.2.	  Rocket Fuel
8.2.3.	 MediaMath
8.2.4.	 Amazon (AAP)
8.2.5.	 DoubleClick
8.2.6.	 LiveRamp
8.2.7.	 Choozle
8.2.8.	 TubeMogul
8.2.9.	 BrightRoll
8.2.10.	AppNexus
Chapter 9.	Research Process
9.1.	Research Process
9.1.1.	Data Mining
9.1.2.	Analysis
9.1.3.	Market Estimation
9.1.4.	Validation
9.1.5.	Publishing
9.2.	Research Attributes
9.3.	Research Assumption

Global Demand Side Platform is valued approximately USD 8.007 Million in 2018 and is anticipated to grow with a growth rate of more than 30% over the forecast period 2019-2026. A demand-side platform (DSP) is a system that helps buyers of digital advertising inventory in managing multiple ad exchange and data exchange accounts within one interface. Also, it helps in deciding the necessary advertisement to be purchased and price to be paid for that ad and offers standardized platform for digital advertisers. Therefore, higher penetration of digital advertising and crucial role of smart phones in such process is expected to boost the growth of market over the forecast years. For instance: as per Statista, in United States, the programmatic buying digital display advertising spending increase to USD 34.67 Billion in 2018 from USD 17.07 in 2014. Also, in China the spending was USD 2.76 billion in 2014 and increased with USD 10.61 billion till 2018. In Addition, the factor that attributed towards the faster growth of market is increasing growth of social media and social advertising due to the higher penetration of internet across the globe. For instance: . For instance: according to the Facebook 2019, over 89% of marketers across the globe use Facebook for their brand marketing efforts. Also, as per Mediakix Survey, over 89% of marketers says that Instagram is the most important social media platform for influencer marketing. Additionally, as per Linkedin, over 65% of (Business to Business) B2B companies have used Linkedin paid ads to acquire customer and about 95% of B2B content marketers use Linkedin for organic content marketing. However, the factor which is expected to hamper the growth of market over the upcoming year is presence of Stringent government regulation and privacy concerns associated with Demand side platform.

The regional analysis of global Demand Side Platform is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is accounts for the largest share in the global demand side platform due to the presence of large market players dealing in demand side platforms in the region. Whereas, Asia pacific is the fastest growing region in the market owing to the increasing penetration of internet and social media across the region.

Market player included in this report are:
Facebook Ads Manager
Rocket Fuel
Amazon (AAP)

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Real time Bidding
Programmatic Premium Buying

By Application:


By Regions:
North America
Asia Pacific
Latin America
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026

Target Audience of the Global Demand Side Platform in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers

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