Global Customer Data Platform Market to reach USD 6576.1 million by 2026.

Global Customer Data Platform Market Size study, by Type (Access, Analytics, Engagement), by Application (Marketing Data Segmentation, Personalized Data Recommendation, Predictive Analytics, Campaign Management, Customer Engagement & Retention, Security Management, Others), by Vertical (BFSI, Retail & E-commerce, Media & Entertainment, IT & Telecommunication, Travel & Hospitality, Energy & Utilities, Automobile, Healthcare & Life Sciences, Others) and Regional Forecasts 2019-2026
Product Code:  IACTEIAS_67015716
Chapter 1.	Executive Summary  
1.1.	Market Snapshot
1.2.	Key Trends
1.3.	Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
1.3.1.	Customer Data Platform Market, by Type, 2016-2026 (USD Billion)
1.3.2.	Customer Data Platform Market, by Application, 2016-2026 (USD Billion)
1.3.3.	Customer Data Platform Market, by Vertical, 2016-2026 (USD Billion)
1.3.4.	Customer Data Platform Market, by Region, 2016-2026 (USD Billion)
1.4.	Estimation Methodology
1.5.	Research Assumption
Chapter 2.	Customer Data Platform Market Definition and Scope 
2.1.	Objective of the Study
2.2.	Market Definition & Scope
2.2.1.	Industry Evolution
2.2.2.	Scope of the Study
2.3.	Years Considered for the Study
2.4.	Currency Conversion Rates
Chapter 3.	Customer Data Platform Market Dynamics	
3.1.	See Saw Analysis
3.1.1.	Market Drivers
3.1.2.	Market Challenges
3.1.3.	Market Opportunities
Chapter 4.	Customer Data Platform Market Industry Analysis
4.1.	Porter’s 5 Force Model
4.1.1.	Bargaining Power of Buyers
4.1.2.	Bargaining Power of Suppliers
4.1.3.	Threat of New Entrants
4.1.4.	Threat of Substitutes
4.1.5.	Competitive Rivalry
4.1.6.	Futuristic Approach to Porter’s 5 Force Model
4.2.	PEST Analysis
4.2.1.	Political Scenario
4.2.2.	Economic Scenario
4.2.3.	Social Scenario
4.2.4.	Technological Scenario
4.3.	Key Buying Criteria (On Demand)
4.4.	Regulatory Framework (On Demand)
4.5.	Investment Vs Adoption Scenario (On Demand)
4.6.	Analyst Recommendation & Conclusion
Chapter 5.	Customer Data Platform Market, by Type
5.1.	Market Snapshot 
5.2.	Market Performance - Potential Model
5.3.	Customer Data Platform Market, Sub Segment Analysis
5.3.1.	Access
5.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.	Analytics
5.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.	Engagement
5.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 6.	Customer Data Platform Market, by Application
6.1.	Market Snapshot 
6.2.	Market Performance - Potential Model
6.3.	Customer Data Platform Market, Sub Segment Analysis
6.3.1.	Marketing Data Segmentation
6.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.2.	Personalized Data Recommendation 
6.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.3.	Predictive Analytics
6.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.4.	Campaign Management
6.3.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.4.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.5.	Customer Engagement & Retention
6.3.5.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.5.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.6.	Security Management
6.3.6.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.6.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.7.	Others
6.3.7.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.7.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 7.	Customer Data Platform Market, by Vertical
7.1.	Market Snapshot 
7.2.	Market Performance - Potential Model
7.3.	Customer Data Platform Market, Sub Segment Analysis
7.3.1.	BFSI
7.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.	Retail & E-commerce 
7.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.	Media & Entertainment
7.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.4.	IT & Telecommunication
7.3.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.4.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.5.	Travel & Hospitality
7.3.5.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.5.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.6.	Energy & Utilities
7.3.6.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.6.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.7.	Automobile
7.3.7.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.7.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.8.	Healthcare & Life Sciences
7.3.8.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.8.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.9.	Others
7.3.9.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.9.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 8.	Customer Data Platform Market, by Regional Analysis
8.1.	Customer Data Platform Market, Regional Market Snapshot (2016-2026)
8.2.	North America Customer Data Platform Market Snapshot
8.2.1.	U.S.
8.2.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.2.1.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.2.1.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.2.1.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.2.2.	Canada
8.2.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.2.2.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.2.2.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.2.2.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.	Europe Customer Data Platform Market  Snapshot
8.3.1.	U.K. 
8.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.1.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.1.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.1.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.2.	Germany 
8.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.2.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.2.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.2.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.3.	France 
8.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.3.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.3.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.3.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.4.	Rest of Europe
8.3.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.4.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.4.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.4.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.	Asia Customer Data Platform Market Snapshot
8.4.1.	China 
8.4.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.4.1.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.1.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.1.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.2.	India 
8.4.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.4.2.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.2.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.2.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.3.	Japan
8.4.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.4.3.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.3.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.3.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.4.	Rest of Asia Pacific
8.4.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.4.4.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.4.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.4.4.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.5.	Latin America Customer Data Platform Market Snapshot
8.5.1.	Brazil 
8.5.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.5.1.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.5.1.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.5.1.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.5.2.	Mexico 
8.5.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.5.2.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.5.2.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.5.2.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.6.	Rest of The World 
8.6.1.	South America
8.6.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.6.1.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.6.1.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.6.1.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.6.2.	Middle East and Africa
8.6.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.6.2.2.	Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.6.2.3.	Applications breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.6.2.4.	Vertical breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 9.	Competitive Intelligence
9.1.	Company Market Share (Subject to Data Availability)
9.2.	Top Market Strategies
9.3.	Company Profiles
9.3.1.	Oracle
9.3.1.1.	Overview
9.3.1.2.	Financial (Subject to Data Availability)
9.3.1.3.	Product Summary
9.3.1.4.	Recent Developments
9.3.2.	SAP
9.3.3.	Salesforce
9.3.4.	Adobe
9.3.5.	Nice
9.3.6.	SAS Institute
9.3.7.	Tealium
9.3.8.	Segment
9.3.9.	Zaius
9.3.10.	AgilOne
9.3.11.	 ActionalQ
9.3.12.	BlueConic
9.3.13.	Ascent360
9.3.14.	Evergage
9.3.15.	Lytics
Chapter 10.	Research Process
10.1.	Research Process
10.1.1.	Data Mining
10.1.2.	Analysis
10.1.3.	Market Estimation
10.1.4.	Validation
10.1.5.	Publishing
10.1.6.	Research Assumption

Global Customer Data Platform Market valued approximately USD 831.4 million in 2018 is anticipated to grow with a healthy growth rate of more than 29.5% over the forecast period 2019-2026. The Customer Data Platform Market is continuously growing across the world over the coming years. The major driving factor of global Customer Data Platform market are rising demand for omni channel experience & actionable insights and increasing pressure on CMOs to deliver personalized customer experience. In addition, Effective tracking of customers to understand their behavior for targeted marketing activities is also a factor that drives the market growth. However, lack of tools to integrate online & offline customer data in real time and need of huge infrastructure for collection & storage of customer data are some factors that limiting the market growth of global Customer Data Platform market. A Customer Data Platform (CDP) is a marketer-based management system which generates a persistent and unified customer database that is accessible to other systems. Customer data platform offers various benefits such as saving time, easily working with big data, avoiding personalization fails, matching multiple data points about one customer, increasing revenue, improving reporting, predicting and shaping behavior and building real time behavioral segments.
The regional analysis of Global Customer Data Platform Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share due to presence of many CDP vendors and. Asia-Pacific is also anticipated to exhibit higher growth rate / CAGR over the forecast period 2019-2026 owing to heavy investment made by private and public sector for enhancing the marketing technologies. Europe is also contributing satisfactory growth in the global Customer Data Platform market over the coming years.
The major market player included in this report are:
Oracle
SAP
Salesforce
Adobe
Nice
SAS Institute
Tealium
Segment
Zaius
AgilOne
ActionalQ
BlueConic
Ascent360
Evergage
Lytics

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Type:

Access
Analytics
Engagement

By Application:

Marketing Data Segmentation
Personalized Data Recommendation
Predictive Analytics
Campaign Management
Customer Engagement & Retention
Security Management
Others

By Vertical:

BFSI
Retail & E-commerce
Media & Entertainment
IT & Telecommunication
Travel & Hospitality
Energy & Utilities
Automobile
Healthcare & Life Sciences
Others

By Regions:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026
Target Audience of the Global Customer Data Platform Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors


We offer 10% free customization including country-level data, niche applications and competitive landscape with every report. This also includes a 30 minute free analyst discussion post report purchase.

Full Name*

Business Email* (Please avoid generic email IDs such as gmail, yahoo)

Phone* (Please Affix Country Code)

Need specific market information? To get a customized report, please share your exact research requirements.



Loading…