- January 1, 2020
- Category: ICT Services, Information and Communication Technology
Global Customer Analytics Market is valued approximately at USD 8.9 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 18.2% over the forecast period 2020-2026. Customer analytics is a process in which data or information is collected from customer behavior to make business decision via predictive analytics and market segmentation. The data or information is beneficial for site selection, direct marketing and customer relationship management. Customer analytics helps organization to learn the benefits of cloud-based tools and elements like customer data source, data models, processing application, computing power, analytics model and data storage, which further helps them to improve decision making across operations. The need to understand customer buying behavior for a more personalized customer experience, rising competition between businesses and growing demand for improved customer satisfaction and advent of technologies, such as Artificial Intelligence (AI), Machine Learning (ML), and business process automation to streamline marketing operations are the few factors responsible for growth of the market over the forecast period. Furthermore, the rising advancements and introduction of customer analytics by market key player will create a lucrative demand for this market. For instance: as per Company’s news release in February 2019, Abbott launched innovative new virtual assistant to support and engage pan-India sales force and its name is Maya. Maya is a BOT with a personality developed by SmartBots AI, and powered by Amazon’s LeX technology, it uses a voice or chat interface to communicate with employees in simple natural language and provides them the assistance as per customer needs. However, data privacy laws and protection of customer data critical for customer analytics is the major factor restraining the growth of global Customer Analytics market during the forecast period. The regional analysis of global Customer Analytics market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to the rising development of customer analytics solution to utilize customer data to stay competition in the market. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2026. Major market player included in this report are: Google LLC Adobe Inc. SAP SE Microsoft Corporation Oracle Salesforce SAS Institute Teradata NICE Manthan The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below: By Component: Solution Services By Deployment: Cloud On-Premise By Organization Size: Small and Medium-Sized Enterprises Large Enterprises By Application: Brand Management Campaign Management Churn Management Customer Behavioral Analysis Product Management Others By Data Source: Web Social Media Smartphone Email Store Call Center Other Data Sources By Industry Vertical: Banking, Financial Services, And Insurance Retail and Ecommerce Telecommunications and Information Technology Energy and Utilities Manufacturing Transportation and Logistics Government and Defense Healthcare and Life Sciences Media and Entertainment Travel and Hospitality Other Industry Verticals By Region: North America U.S. Canada Europe UK Germany Asia Pacific China India Japan Latin America Brazil Mexico Rest of the World Furthermore, years considered for the study are as follows: Historical year – 2016, 2017, 2018 Base year – 2019 Forecast period – 2020 to 2026 Target Audience of the Global Customer Analytics Market in Market Study: Key Consulting Companies & Advisors Large, medium-sized, and small enterprises Venture capitalists Value-Added Resellers (VARs) Third-party knowledge providers Investment bankers Investors
| Product Code: | IACTIS_29449968 |
Chapter 1. Executive Summary 1.1. Market Snapshot 1.2. Global & Segmental Market Estimates & Forecasts, 2018-2026 (USD Billion) 1.2.1. Customer Analytics Market, by Region, 2018-2026 (USD Billion) 1.2.2. Customer Analytics Market, by Component, 2018-2026 (USD Billion) 1.2.3. Customer Analytics Market, by Deployment Mode, 2018-2026 (USD Billion) 1.2.4. Customer Analytics Market, by Organizational Size, 2018-2026 (USD Billion) 1.2.5. Customer Analytics Market, by Application, 2018-2026 (USD Billion) 1.2.6. Customer Analytics Market, by Data Source, 2018-2026 (USD Billion) 1.2.7. Customer Analytics Market, by Industry Vertical, 2018-2026 (USD Billion) 1.3. Key Trends 1.4. Estimation Methodology 1.5. Research Assumption Chapter 2. Global Customer Analytics Market Definition and Scope 2.1. Objective of the Study 2.2. Market Definition & Scope 2.2.1. Scope of the Study 2.2.2. Industry Evolution 2.3. Years Considered for the Study 2.4. Currency Conversion Rates Chapter 3. Global Customer Analytics Market Dynamics 3.1. Customer Analytics Market Impact Analysis (2018-2026) 3.1.1. Market Drivers 3.1.2. Market Challenges 3.1.3. Market Opportunities Chapter 4. Global Customer Analytics Market: Industry Analysis 4.1. Porter’s 5 Force Model 4.1.1. Bargaining Power of Suppliers 4.1.2. Bargaining Power of Buyers 4.1.3. Threat of New Entrants 4.1.4. Threat of Substitutes 4.1.5. Competitive Rivalry 4.1.6. Futuristic Approach to Porter’s 5 Force Model (2016-2026) 4.2. PEST Analysis 4.2.1. Political 4.2.2. Economical 4.2.3. Social 4.2.4. Technological 4.3. Investment Adoption Model 4.4. Analyst Recommendation & Conclusion Chapter 5. Global Customer Analytics Market, by Component 5.1. Market Snapshot 5.2. Global Customer Analytics Market by Component, Performance - Potential Analysis 5.3. Global Customer Analytics Market Estimates & Forecasts by Component 2016-2026 (USD Billion) 5.4. Customer Analytics Market, Sub Segment Analysis 5.4.1. Solution 5.4.2. Services Chapter 6. Global Customer Analytics Market, by Deployment Mode 6.1. Market Snapshot 6.2. Global Customer Analytics Market by Deployment Mode, Performance - Potential Analysis 6.3. Global Customer Analytics Market Estimates & Forecasts by Deployment Mode 2016-2026 (USD Billion) 6.4. Customer Analytics Market, Sub Segment Analysis 6.4.1. Cloud 6.4.2. On-Premise Chapter 7. Global Customer Analytics Market, by Organizational Size 7.1. Market Snapshot 7.2. Global Customer Analytics Market by Organizational Size, Performance - Potential Analysis 7.3. Global Customer Analytics Market Estimates & Forecasts by Organizational Size 2016-2026 (USD Billion) 7.4. Customer Analytics Market, Sub Segment Analysis 7.4.1. Small and Medium-Sized Enterprises 7.4.2. Large Enterprises Chapter 8. Global Customer Analytics Market, by Application 8.1. Market Snapshot 8.2. Global Customer Analytics Market by Application, Performance - Potential Analysis 8.3. Global Customer Analytics Market Estimates & Forecasts by Application 2016-2026 (USD Billion) 8.4. Customer Analytics Market, Sub Segment Analysis 8.4.1. Brand Management 8.4.2. Campaign Management 8.4.3. Churn Management 8.4.4. Customer Behavioral Analysis 8.4.5. Product Management 8.4.6. Others Chapter 9. Global Customer Analytics Market, by Data Source 9.1. Market Snapshot 9.2. Global Customer Analytics Market by Data Source, Performance - Potential Analysis 9.3. Global Customer Analytics Market Estimates & Forecasts by Data Source 2016-2026 (USD Billion) 9.4. Customer Analytics Market, Sub Segment Analysis 9.4.1. Web 9.4.2. Social Media 9.4.3. Smartphone 9.4.4. Email 9.4.5. Store 9.4.6. Call Centre 9.4.7. Other Data Sources Chapter 10. Global Customer Analytics Market, by Industry Vertical 10.1. Market Snapshot 10.2. Global Customer Analytics Market by Industry Vertical, Performance - Potential Analysis 10.3. Global Customer Analytics Market Estimates & Forecasts by Industry Vertical 2016-2026 (USD Billion) 10.4. Customer Analytics Market, Sub Segment Analysis 10.4.1. Banking, Financial Services, And Insurance 10.4.2. Retail and Ecommerce 10.4.3. Telecommunications and Information Technology 10.4.4. Energy and Utilities 10.4.5. Manufacturing 10.4.6. Transportation and Logistics 10.4.7. Government and Defense 10.4.8. Healthcare and Life Sciences 10.4.9. Media and Entertainment 10.4.10. Travel and Hospitality 10.4.11. Other Industry Verticals Chapter 11. Global Customer Analytics Market, Regional Analysis 11.1. Customer Analytics Market, Regional Market Snapshot 11.2. North America Customer Analytics Market 11.2.1. U.S. Customer Analytics Market 11.2.1.1. Component breakdown estimates & forecasts, 2016-2026 11.2.1.2. Deployment Mode breakdown estimates & forecasts, 2016-2026 11.2.1.3. Organizational Size breakdown estimates & forecasts, 2016-2026 11.2.1.4. Application breakdown estimates & forecasts, 2016-2026 11.2.1.5. Data Source breakdown estimates & forecasts, 2016-2026 11.2.1.6. Industry Vertical breakdown estimates & forecasts, 2016-2026 11.2.2. Canada Customer Analytics Market 11.3. Europe Customer Analytics Market Snapshot 11.3.1. U.K. Customer Analytics Market 11.3.2. Germany Customer Analytics Market 11.3.3. Rest of Europe Customer Analytics Market 11.4. Asia-Pacific Customer Analytics Market Snapshot 11.4.1. China Customer Analytics Market 11.4.2. India Customer Analytics Market 11.4.3. Japan Customer Analytics Market 11.4.4. Rest of Asia Pacific Customer Analytics Market 11.5. Latin America Customer Analytics Market Snapshot 11.5.1. Brazil Customer Analytics Market 11.5.2. Mexico Customer Analytics Market 11.6. Rest of The World Customer Analytics Market Chapter 12. Competitive Intelligence 12.1. Top Market Strategies 12.2. Company Profiles 12.2.1. Google LLC 12.2.1.1. Key Information 12.2.1.2. Overview 12.2.1.3. Financial (Subject to Data Availability) 12.2.1.4. Product Summary 12.2.1.5. Recent Developments 12.2.2. Adobe Inc. 12.2.3. SAP SE 12.2.4. Microsoft Corporation 12.2.5. Oracle 12.2.6. Salesforce 12.2.7. SAS Institute 12.2.8. Teradata 12.2.9. NICE 12.2.10. Manthan Chapter 13. Research Process 13.1. Research Process 13.1.1. Data Mining 13.1.2. Analysis 13.1.3. Market Estimation 13.1.4. Validation 13.1.5. Publishing 13.2. Research Attributes 13.3. Research Assumption
Global Customer Analytics Market Size study, by Component (Solution and Services), Deployment Mode (Cloud and On-Premises), by Organization Size (Small and Medium-Sized Enterprises and Large Enterprises), by Application (Brand Management, Campaign Management, Churn Management, Customer Behavioral Analysis, Product Management and Others), by Data Source (Web, Social Media, Smartphone, Email, Store, Call Center and Other Data Sources), by Industry Vertical (Banking, Financial Services, And Insurance, Retail And Ecommerce, Telecommunications And Information Technology, Energy And Utilities, Manufacturing, Transportation And Logistics, Government And Defense, Healthcare And Life Sciences, Media And Entertainment, Travel and Hospitality And Other Industry Verticals) and Regional Forecasts 2020-2026