Global Contextual Advertising Market to reach USD 488.2 billion by 2026

Global Contextual Advertising Market Size study, by Approach, by Type (Activity-Based Advertising, Location-Based Advertising), By Deployment Mode (Mobile Devices, Desktops, Digital Billboards), By Industry and by Regional Forecasts 2019-2026
Product Code:  IACTEC_89022928
Chapter 1.	Executive Summary 
1.1.	Market Snapshot
1.2.	Key Trends
1.3.	Global & Segmental Market Estimates & Forecasts, 2016-2026 (USD Billion)
1.3.1.	Contextual Advertising Market, by Approach, 2016-2026 (USD Billion)
1.3.2.	Contextual Advertising Market, by Type, 2016-2026 (USD Billion)
1.3.3.	Contextual Advertising Market, by Deployment, 2016-2026 (USD Billion)
1.3.4.	Contextual Advertising Market, by Industry, 2016-2026 (USD Billion)
1.3.5.	Contextual Advertising Market, by Region, 2016-2026 (USD Billion)
1.4.	Estimation Methodology
1.5.	Research Assumption
Chapter 2.	Global Contextual Advertising Market Definition and Scope 
2.1.	Objective of the Study
2.2.	Market Definition & Scope
2.2.1.	Industry Evolution
2.2.2.	Scope of the Study
2.3.	Years Considered for the Study
2.4.	Currency Conversion Rates
Chapter 3.	Global Contextual Advertising Market Dynamics	
3.1.	See Saw Analysis
3.1.1.	Market Drivers
3.1.2.	Market Challenges
3.1.3.	Market Opportunities
Chapter 4.	Global Contextual Advertising Market Industry Analysis
4.1.	Porter’s 5 Force Model
4.1.1.	Bargaining Power of Buyers
4.1.2.	Bargaining Power of Suppliers
4.1.3.	Threat of New Entrants
4.1.4.	Threat of Substitutes
4.1.5.	Competitive Rivalry
4.1.6.	Futuristic Approach to Porter’s 5 Force Model
4.2.	PEST Analysis
4.2.1.	Political Scenario
4.2.2.	Economic Scenario
4.2.3.	Social Scenario
4.2.4.	Technological Scenario
4.3.	Key Buying Criteria (On Demand)
4.4.	Regulatory Framework (On Demand)
4.5.	Investment Vs Adoption Scenario (On Demand)
4.6.	Analyst Recommendation & Conclusion
Chapter 5.	Global Contextual Advertising Market, by Approach 
5.1.	Market Snapshot 
5.2.	Market Performance - Potential Model
5.3.	Contextual Advertising Market, Sub Segment Analysis
5.3.1.	  Mass Contextual Advertising   
5.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.	  Focused Contextual Advertising
5.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.	  Contextual Behavioral Advertising
5.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
5.3.4.	  Contextual Billboard Advertising          
5.3.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
5.3.4.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 6.	Global Contextual Advertising Market, by Type          
6.1.	Market Snapshot 
6.2.	Market Performance - Potential Model
6.3.	Contextual Advertising Market, Sub Segment Analysis
6.3.1.	  Activity Based Advertising
6.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
6.3.2.	  Location Based Advertising
6.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
6.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 7.	Global Contextual Advertising Market, by Deployment          
7.1.	Market Snapshot 
7.2.	Market Performance - Potential Model
7.3.	Contextual Advertising Market, Sub Segment Analysis
7.3.1.	  Mobile Devices
7.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.	   Desktops
7.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.	  Digital Billboards
7.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
7.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 8.	Global Contextual Advertising Market, by Industry      
8.1.	Market Snapshot 
8.2.	Market Performance - Potential Model
8.3.	Contextual Advertising Market, Sub Segment Analysis
8.3.1.	  Consumer Goods, Retail, and Restaurants
8.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.1.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.2.	  IT & Telecom
8.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.2.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.3.	 Banking, Financial Services, and Insurance (BFSI)
8.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.3.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.4.	  Media & Entertainment
8.3.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.4.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.5.	  Travel, Transportation, and Automobiles
8.3.5.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.5.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.6.	  Healthcare
8.3.6.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.6.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)
8.3.7.	  Academia & Government
8.3.7.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
8.3.7.2.	Regional breakdown estimates & forecasts, 2016-2026 (USD Billion)


Chapter 9.	Global Contextual Advertising Market, by Regional Analysis
9.1.	Contextual Advertising Market, Regional Market Snapshot (2016-2026)
9.2.	North America Contextual Advertising Market Snapshot
9.2.1.	U.S.
9.2.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.2.1.2.	 Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.2.1.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.2.1.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.2.1.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.2.2.	Canada
9.2.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.2.2.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.2.2.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.2.2.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.2.2.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)
9.3.	Europe Contextual Advertising Market Snapshot
9.3.1.	U.K. 
9.3.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.3.1.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.3.1.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)  
9.3.1.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.3.1.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)
9.3.2.	 Germany
9.3.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.3.2.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.3.2.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)  
9.3.2.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.3.2.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)  
9.3.3.	Rest of Europe
9.3.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.3.3.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.3.3.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.3.3.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.3.3.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)  
9.4.	Asia Contextual Advertising Market Snapshot
9.4.1.	China 
9.4.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.4.1.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.4.1.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.1.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.1.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)
9.4.2.	India 
9.4.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.4.2.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.4.2.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.2.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.2.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)
9.4.3.	Japan
9.4.3.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.4.3.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.4.3.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
9.4.3.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.3.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.4.	Rest of Asia Pacific
9.4.4.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.4.4.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.4.4.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.4.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.4.4.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)
9.5.	Latin America Contextual Advertising Market Snapshot
9.5.1.	Brazil 
9.5.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.5.1.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.5.1.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.5.1.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.5.1.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)

9.5.2.	Mexico 
9.5.2.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.5.2.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.5.2.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)
9.5.2.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.5.2.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.6.	Rest of The World 
9.6.1.	Middle East and Africa
9.6.1.1.	Market estimates & forecasts, 2016-2026 (USD Billion)
9.6.1.2.	Approach breakdown estimates & forecasts, 2016-2026 (USD Billion) 
9.6.1.3.	 Type breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.6.1.4.	 Deployment breakdown estimates & forecasts, 2016-2026 (USD Billion)   
9.6.1.5.	 Industry breakdown estimates & forecasts, 2016-2026 (USD Billion)
Chapter 10.	Competitive Intelligence
10.1.	Company Market Share (Subject to Data Availability)
10.2.	Top Market Strategies
10.3.	Company Profiles
10.3.1.	 Google
10.3.1.1.	Overview
10.3.1.2.	Financial (Subject to Data Availability)
10.3.1.3.	Product Summary
10.3.1.4.	Recent Developments
10.3.2.	  Media.Net
10.3.3.	Facebook
10.3.4.	Microsoft
10.3.5.	Amazon.com
10.3.6.	AOI
10.3.7.	Yahoo
10.3.8.	Twitter
10.3.9.	IAC
10.3.10.	Amobee
10.3.11.	Adobe System
10.3.12.	SAP
Chapter 11.	Research Process
11.1.	Research Process
11.1.1.	Data Mining
11.1.2.	Analysis
11.1.3.	Market Estimation
11.1.4.	Validation
11.1.5.	Publishing
11.1.6.	Research Assumption

Global Contextual Advertising Market is valued approximately USD 125.6 billion in 2018 and is anticipated to grow with a healthy growth rate of more than 18.5 % over the forecast period 2019-2026. Contextual advertising is advertising on a website that is relevant to the page’s content. In traditional contextual advertising, automated systems display ads related to the content of your site based on keyword targeting. One of the more well-known examples of contextual advertising is Google AdSense. Google robots automatically serve ads that relevant to your users. For example, if you run a movie review blog, AdSense might serve contextual ads to buy movie tickets or sign up for a movie streaming service. The ads are selected from the inventory of advertisers who register through AdWords. The major factors driving the growth of the market include increasing number of social media users, personalized marketing strategies, and growing trend of mobile advertisement.

The regional analysis of Global Contextual Advertising Market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. North America holds the largest share of the contextual advertising market owing to the strong presence of key players offering advertising technologies in this region. North America is expected to hold the largest share of the global contextual advertising market in 2018, while the market in Asia pacific is expected to witness the highest growth during the forecast period. The high growth of the market in Region can be attributed to the presence of countries such as China, Japan, and India in this region. These countries have a large number of internet users, which, in turn, creates huge opportunities for advertisers.
Major market player included in this report are:
Google
Media.Net
Facebook
Microsoft
Amazon.com
AOI
Yahoo
Twitter
IAC
Amobee
Adobe System
SAP
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Approach:
Mass Contextual Advertising
Focused Contextual Advertising
Contextual Behavioral Advertising
Contextual Billboard Advertising

By Type:
Activity Based Advertising
Location Based Advertising

By Deployment:
Mobile Devices
Desktops
Digital Billboards

By Industry:
Consumer Goods, Retail, and Restaurants
IT & Telecom
Banking, Financial Services, and Insurance (BFSI)
Media & Entertainment
Travel, Transportation, and Automobiles
Healthcare
Academia & Government

By Region:
North America
U.S.
Canada
Europe
UK
Germany
Asia Pacific
China
India
Japan
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2016, 2017
Base year – 2018
Forecast period – 2019 to 2026

Target Audience of the Global Contextual Advertising Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors


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