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Global Air Freshener Market to reach USD xx billion by 2027.

Global Air Freshener Market Size study, by Product Type (Room Sprays, Fragrance Diffusers and Specialty Products) and Regional Forecasts 2021-2027

Product Code: OIRCGS-51969858
Publish Date: 2-09-2021
Page: 200

Global Air Freshener Market is valued approximately at USD xx Billion in 2020 and is anticipated to grow with a healthy growth rate of more than xx% over the forecast period 2021-2027. Air Freshener is used to eliminate foul odor or smell from the indoor environments such as offices, homes, cars, hotel rooms, and others. The global Air Freshener market is being driven by growing production of automotive vehicles as there is a need to keep the indoor environment fresh. According to International Organization of Motor Vehicle Manufacturers, in Africa passenger cars production increased from 776,967 units in 2018, to 787,287 units in 2019, representing a 1.3 percent growth. According to the same source, the number of light commercial vehicles produced in Canada rose by 6.2 percent from 1,348,932 in 2018 to 1,431,904 in 2019. Also, the growth in hotel industry is expected to boost the market growth as air fresheners are used in the hotel rooms. According to Statista, market size of the hotel and resort industry worldwide is expected to increase from USD 1.16 trillion in 2017 to USD 1.22 trillion by 2021. The other important driving factor is the introduction of new air fresheners in the market with advanced features. For instance: in February 2021, Febreze launched new Febreze Fade Defy PLUG(TM), the plug-in air freshener with built-in microchip smart technology. Furthermore, growing consumer awareness related to health and environmental concerns, the growing disposable income, changing lifestyles to luxury and growing preference as well as the availability of international recognized brands will provide new opportunities for the global Air Freshener industry. However, availability of alternative substitutes such as air purifier may impede market growth over the forecast period of 2021-2027.

The important regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World are considered for regional analysis of the global Air Freshener Market. Europe is the leading region across the world in terms of market share due to presence of large perfume and cosmetic companies and enhanced standards of living. Whereas Asia Pacific is anticipated to exhibit the highest CAGR over the forecast period 2021-2027 due to the rising urbanization, increase in concerns over indoor air quality and increasing demand for luxurious and premium goods in the region.

Major market player included in this report are:
Procter & Gamble
SC Johnson
Reckitt Benckiser
Henkel
Church & Dwight
California Scents
ST Corporation
Scott’s Liquid Gold, Inc.
Amway
Kobayashi

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Product Type:
Room Sprays
Fragrance Diffusers
Specialty Products
By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2018, 2019
Base year – 2020
Forecast period – 2021 to 2027.

Target Audience of the Global Air Freshener Market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors

Chapter 1. Executive Summary
1.1. Market Snapshot
1.2. Global & Segmental Market Estimates & Forecasts, 2019-2027 (USD Billion)
1.2.1. Air Freshener Market, by region, 2019-2027 (USD Billion)
1.2.2. Air Freshener Market, by Product Type, 2019-2027 (USD Billion)
1.3. Key Trends
1.4. Estimation Methodology
1.5. Research Assumption
Chapter 2. Global Air Freshener Market Definition and Scope
2.1. Objective of the Study
2.2. Market Definition & Scope
2.2.1. Scope of the Study
2.2.2. Industry Evolution
2.3. Years Considered for the Study
2.4. Currency Conversion Rates
Chapter 3. Global Air Freshener Market Dynamics
3.1. Air Freshener Market Impact Analysis (2019-2027)
3.1.1. Market Drivers
3.1.1.1. Growing production of automotive vehicles
3.1.1.2. Introduction of new air fresheners in the market
3.1.2. Market Restraint
3.1.2.1. Availability of alternatives
3.1.3. Market Opportunities
3.1.3.1. Growing consumer awareness related to health and environmental concerns
3.1.3.2. Growing preference as well as the availability of international recognized brands
Chapter 4. Global Air Freshener Market: Industry Analysis
4.1. Porter’s 5 Force Model
4.1.1. Bargaining Power of Suppliers
4.1.2. Bargaining Power of Buyers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.1.6. Futuristic Approach to Porter’s 5 Force Model (2018-2027)
4.2. PEST Analysis
4.2.1. Political
4.2.2. Economic
4.2.3. Social
4.2.4. Technological
4.3. Investment Adoption Model
4.4. Analyst Recommendation & Conclusion
Chapter 5. Global Air Freshener Market, by Product Type
5.1. Market Snapshot
5.2. Global Air Freshener Market by Product Type, Performance – Potential Analysis
5.3. Global Air Freshener Market Estimates & Forecasts by Product Type 2018-2027 (USD Billion)
5.4. Air Freshener Market, Sub Segment Analysis
5.4.1. Room Sprays
5.4.2. Fragrance Diffusers
5.4.3. Specialty Products
Chapter 6. Global Air Freshener Market, Regional Analysis
6.1. Air Freshener Market, Regional Market Snapshot
6.2. North America Air Freshener Market
6.2.1. U.S. Air Freshener Market
6.2.1.1. Product Type breakdown estimates & forecasts, 2018-2027
6.2.2. Canada Air Freshener Market
6.3. Europe Air Freshener Market Snapshot
6.3.1. U.K. Air Freshener Market
6.3.2. Germany Air Freshener Market
6.3.3. France Air Freshener Market
6.3.4. Spain Air Freshener Market
6.3.5. Italy Air Freshener Market
6.3.6. Rest of Europe Air Freshener Market
6.4. Asia-Pacific Air Freshener Market Snapshot
6.4.1. China Air Freshener Market
6.4.2. India Air Freshener Market
6.4.3. Japan Air Freshener Market
6.4.4. Australia Air Freshener Market
6.4.5. South Korea Air Freshener Market
6.4.6. Rest of Asia Pacific Air Freshener Market
6.5. Latin America Air Freshener Market Snapshot
6.5.1. Brazil Air Freshener Market
6.5.2. Mexico Air Freshener Market
6.6. Rest of The World Air Freshener Market
Chapter 7. Competitive Intelligence
7.1. Top Market Strategies
7.2. Company Profiles
7.2.1. Procter & Gamble
7.2.1.1. Key Information
7.2.1.2. Overview
7.2.1.3. Financial (Subject to Data Availability)
7.2.1.4. Product Summary
7.2.1.5. Recent Developments
7.2.2. SC Johnson
7.2.3. Reckitt Benckiser
7.2.4. Henkel
7.2.5. Church & Dwight
7.2.6. California Scents
7.2.7. ST Corporation
7.2.8. Scott’s Liquid Gold, Inc.
7.2.9. Amway
7.2.10. Kobayashi
Chapter 8. Research Process
8.1. Research Process
8.1.1. Data Mining
8.1.2. Analysis
8.1.3. Market Estimation
8.1.4. Validation
8.1.5. Publishing
8.2. Research Attributes
8.3. Research Assumption

At Bizwit Research and Consultancy, we employ a thorough and iterative research methodology with the goal of minimizing discrepancies, ensuring the provision of highly accurate estimates and predictions over the forecast period. Our approach involves a combination of bottom-up and top-down strategies to effectively segment and estimate quantitative aspects of the market, utilizing our proprietary data & AI tools. Our Proprietary Tools allow us for the creation of customized models specific to the research objectives. This enables us to develop tailored statistical models and forecasting algorithms to estimate market trends, future growth, or consumer behavior. The customization enhances the accuracy and relevance of the research findings.
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Data Collection:
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In addition to primary sources, we extensively utilize secondary sources to enhance our research. These include directories, databases, journals focusing on related industries, company newsletters, and information portals such as Bloomberg, D&B Hoovers, and Factiva. These secondary sources enable us to identify and gather valuable information for our comprehensive, technical, market-oriented, and commercial study of the market. Additionally, we utilize AI algorithms to automate the collection of vast amounts of data from various sources such as surveys, social media platforms, online transactions, and web scraping. And employ Big Data technologies for storage and processing of large datasets, ensuring that no valuable information is missed during the data collection process.
Data Analysis:
Our team of experts carefully examine the gathered data using suitable statistical techniques and qualitative analysis methods. For quantitative analysis, we employ descriptive statistics, regression analysis, and other advanced statistical methods, depending on the characteristics of the data. This analysis may also incorporate the utilization of AI tools and big data analysis techniques to extract meaningful insights.
To ensure the accuracy and reliability of our findings, we extensively leverage data science techniques, which help us minimize discrepancies and uncertainties in our analysis. We employ Data Science to clean and preprocess the data, ensuring its quality and reliability. This involves handling missing data, removing outliers, standardizing variables, and transforming data into suitable formats for analysis. The application of data science techniques enhances our accuracy, efficiency, and depth of analysis, enabling us to stay competitive in dynamic market environments.
Market Size Estimation:
Our proprietary data tools play a crucial role in deriving our market estimates and forecasts. Each study involves the creation of a unique and customized model. The model incorporates the gathered information on market dynamics, technology landscape, application development, and pricing trends. AI techniques, such as machine learning and deep learning, aid us to analyze patterns within the data to identify correlations, trends, and relationships. By recognizing patterns in consumer behavior, purchasing habits, or market dynamics, our AI algorithms aid us in more precise estimations of market size. These factors are simultaneously analyzed within the model, allowing for a comprehensive assessment. To quantify their impact over the forecast period, correlation, regression, and time series analysis are employed.
To estimate and validate the market size, we employ both top-down and bottom-up approaches. The preference is given to a bottom-up approach, where key regional markets are analyzed as separate entities. This data is then integrated to obtain global estimates. This approach is crucial as it provides a deep understanding of the industry and helps minimize errors.
In our forecasting process, we consider various parameters such as economic tools, technological analysis, industry experience, and domain expertise. By taking all these factors into account, we strive to produce accurate and reliable market forecasts. When forecasting, we take into consideration several parameters, which include:
Market driving trends and favorable economic conditions
Restraints and challenges that are expected to be encountered during the forecast period.
Anticipated opportunities for growth and development
Technological advancements and projected developments in the market
Consumer spending trends and dynamics
Shifts in consumer preferences and behaviors.
The current state of raw materials and trends in supply versus pricing
Regulatory landscape and expected changes or developments.
The existing capacity in the market and any expected additions or expansions up to the end of the forecast period.
To assess the market impact of these parameters, we assign weights to each one and utilize weighted average analysis. This process allows us to quantify their influence on the market and derive an expected growth rate for the forecasted period. By considering these various factors and applying a weighted analysis approach, we strive to provide accurate and reliable market forecasts.
Insight Generation & Report Presentation:
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Next, we create a well-structured research report that effectively communicates the research findings, insights, and recommendations to the client. To enhance clarity and comprehension, we utilize visual aids such as charts, graphs, and tables. These visual elements are employed to present the data in an engaging and easily understandable format, ensuring that the information is accessible and visually appealing to the client. Our aim is to deliver a clear and concise report that conveys the research findings effectively and provides actionable recommendations to meet the client’s specific needs.

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