Global A2P messaging market to reach USD 77.5 billion by 2027.

Global A2P messaging market Size study, by Component (Platform and A2P Service), by Deployment mode (On-premises, Cloud), by Application (Authentication Services, Promotional and Marketing Services, Customer Relationship Management Services, Pushed Content Services, Interactive Messages), by Vertical (Banking, Financial Services, and Insurance, Retail and eCommerce, Hyperlocal Businesses, Healthcare, Travel and Hospitality) and Regional Forecasts 2020-2027
Product Code:  IACTNGT_92945783
Chapter 1.	Executive Summary 
1.1.	Market Snapshot
1.2.	Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)
1.2.1.	A2P Messaging Market, by Region, 2018-2027 (USD Billion)
1.2.2.	A2P Messaging Market, by  Component, 2018-2027 (USD Billion)
1.2.3.	A2P Messaging Market, by  Deployment mode, 2018-2027 (USD Billion)
1.2.4.	A2P Messaging Market, by   Application, 2018-2027 (USD Billion)
1.2.5.	A2P Messaging Market, by  Vertical , 2018-2027 (USD Billion)
1.3.	Key Trends
1.4.	Estimation Methodology
1.5.	Research Assumption
Chapter 2.	Global A2P Messaging Market Definition and Scope 
2.1.	Objective of the Study
2.2.	Market Definition & Scope
2.2.1.	Scope of the Study
2.2.2.	Industry Evolution
2.3.	Years Considered for the Study
2.4.	Currency Conversion Rates
Chapter 3.	Global A2P Messaging Market Dynamics	
3.1.	A2P Messaging Market Impact Analysis (2018-2027)
3.1.1.	Market Drivers
3.1.2.	Market Challenges
3.1.3.	Market Opportunities
Chapter 4.	Global A2P Messaging Market Industry Analysis
4.1.	Porter’s 5 Force Model
4.1.1.	Bargaining Power of Suppliers
4.1.2.	Bargaining Power of Buyers
4.1.3.	Threat of New Entrants
4.1.4.	Threat of Substitutes
4.1.5.	Competitive Rivalry
4.1.6.	Futuristic Approach to Porter’s 5 Force Model (2017-2027)
4.2.	PEST Analysis
4.2.1.	Political 
4.2.2.	Economical
4.2.3.	Social 
4.2.4.	Technological 
4.3.	Investment Adoption Model
4.4.	Analyst Recommendation & Conclusion
Chapter 5.	Global A2P Messaging Market, by Component
5.1.	Market Snapshot 
5.2.	Global A2P Messaging Market by Component , Performance - Potential Analysis
5.3.	Global A2P Messaging Market Estimates & Forecasts by  Component 2017-2027 (USD Billion)
5.4.	A2P Messaging Market, Sub Segment Analysis
5.4.1.	Platform
5.4.2.	A2P Service
Chapter 6.	Global A2P Messaging Market, by  Deployment mode
6.1.	Market Snapshot 
6.2.	Global A2P Messaging Market by  Deployment mode, Performance - Potential Analysis
6.3.	Global A2P Messaging Market Estimates & Forecasts by  Deployment mode 2017-2027 (USD Billion)
6.4.	A2P Messaging Market, Sub Segment Analysis
6.4.1.	On-premises
6.4.2.	Cloud
Chapter 7.	Global A2P Messaging Market, by  Application
7.1.	Market Snapshot 
7.2.	Global A2P Messaging Market by Application, Performance - Potential Analysis
7.3.	Global A2P Messaging Market Estimates & Forecasts by Application 2017-2027 (USD Billion)
7.4.	A2P Messaging Market, Sub Segment Analysis
7.4.1.	Authentication Services
7.4.2.	Promotional and Marketing Services
7.4.3.	Customer Relationship Management Services
7.4.4.	Pushed Content Services
7.4.5.	Interactive Messages
Chapter 8.	Global A2P Messaging Market, by  Vertical
8.1.	Market Snapshot 
8.2.	Global A2P Messaging Market by Vertical, Performance - Potential Analysis
8.3.	Global A2P Messaging Market Estimates & Forecasts by Vertical 2017-2027 (USD Billion)
8.4.	A2P Messaging Market, Sub Segment Analysis
8.4.1.	Banking, Financial Services, and Insurance
8.4.2.	Retail and eCommerce
8.4.3.	Hyperlocal Businesses
8.4.4.	Healthcare
8.4.5.	Travel and Hospitality
Chapter 9.	Global A2P Messaging Market, Regional Analysis
9.1.	A2P Messaging Market, Regional Market Snapshot 
9.2.	North America A2P Messaging Market 
9.2.1.	U.S. A2P Messaging Market
9.2.1.1.	Component breakdown estimates & forecasts, 2017-2027
9.2.1.2.	Deployment mode breakdown estimates & forecasts, 2017-2027
9.2.1.3.	Application breakdown estimates & forecasts, 2017-2027
9.2.1.4.	Vertical breakdown estimates & forecasts, 2017-2027
9.2.2.	Canada A2P Messaging Market
9.3.	Europe A2P Messaging Market Snapshot
9.3.1.	U.K. A2P Messaging Market 
9.3.2.	Germany A2P Messaging Market
9.3.3.	France A2P Messaging Market
9.3.4.	Spain A2P Messaging Market
9.3.5.	Italy A2P Messaging Market
9.3.6.	Rest of Europe A2P Messaging Market
9.4.	Asia-Pacific A2P Messaging Market Snapshot
9.4.1.	China A2P Messaging Market 
9.4.2.	India A2P Messaging Market 
9.4.3.	Japan A2P Messaging Market
9.4.4.	Australia A2P Messaging Market
9.4.5.	South Korea A2P Messaging Market
9.4.6.	Rest of Asia Pacific A2P Messaging Market
9.5.	Latin America A2P Messaging Market Snapshot
9.5.1.	Brazil A2P Messaging Market
9.5.2.	Mexico A2P Messaging Market
9.6.	Rest of The World A2P Messaging Market
Chapter 10.	Competitive Intelligence
10.1.	Top Market Strategies
10.2.	Company Profiles
10.2.1.	AT&T 
10.2.1.1.	Key Information
10.2.1.2.	Overview
10.2.1.3.	Financial (Subject to Data Availability)
10.2.1.4.	Product Summary
10.2.1.5.	Recent Developments
10.2.2.	Sinch     
10.2.3.	China Mobile  
10.2.4.	Infobip  
10.2.5.	Orange  
10.2.6.	Route Mobile     
10.2.7.	Comviva  
10.2.8.	Twilio 
10.2.9.	BICS  
10.2.10.	Syniverse  

Chapter 11.	Research Process
11.1.	Research Process
11.1.1.	Data Mining
11.1.2.	Analysis
11.1.3.	Market Estimation
11.1.4.	Validation
11.1.5.	Publishing
11.2.	Research Attributes
11.3.	Research Assumption

Global A2P messaging market is valued at approximately USD 60.2 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 3.2 % over the forecast period 2020-2027. A2P messaging is one of the most consistent channels that enables active customer engagement. A2P messaging is widely utilized throughout myriad industries such as retail, finance, logistics, healthcare, and transport. Moreover, the vast security presented by mobile networking system, extensive penetration of smartphones globally, and massive open rates of SMS messaging is projected to skyrocket the acceptance of A2P messaging activities over the forecast period. For instance, as per Statista, in 2018, number of smartphones user in China is than any country in the world at around 850 million. India had the next most smartphone users, however less than half as many in China. Further, the United States and Western Europe, smartphone access was highest in Australia, South Korea, Israel, and as more than 80 percent of the population is using a smartphone in these countries. Japan and Canada are significant exceptions to the 70 percent mark, with access rates just over 65 percent. However, degree of rules and regulations fluctuates from country-to-country, may impede market growth over the forecast period of 2020-2027.

The regional analysis of the global A2P messaging market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America, and Rest of the World. North America is the leading/significant region across the world in terms of market share owing to increasing adoption of mobile technologies among different industry verticals in the region. Whereas Asia Pacific is also anticipated to exhibit the highest growth rate / CAGR over the forecast period 2020-2027, due to massive mobile subscriber base, enterprises in this region across APAC.
Major market player included in this report are:

AT & T
Sinch
China Mobile
Infobip
Orange
Route Mobile
Comviva
Twilio
BICS
Syniverse

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Component:
Platform
A2P Service
By Deployment mode:
On-premises
Cloud
By Application:
Authentication Services
Promotional and Marketing Services
Customer Relationship Management Services
Pushed Content Services
Interactive Messages
By Vertical:
Banking, Financial Services, and Insurance
Retail and eCommerce
Hyperlocal Businesses
Healthcare
Travel and Hospitality

By Region:
North America
U.S.
Canada
Europe
UK
Germany
France
Spain
Italy
ROE

Asia Pacific
China
India
Japan
Australia
South Korea
RoAPAC
Latin America
Brazil
Mexico
Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018
Base year – 2019
Forecast period – 2020 to 2027.

Target Audience of the Global A2P messaging market in Market Study:

Key Consulting Companies & Advisors
Large, medium-sized, and small enterprises
Venture capitalists
Value-Added Resellers (VARs)
Third-party knowledge providers
Investment bankers
Investors


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