With the emergence and long-term Impact of COVID-19, Global Captive Portal Market to reach USD 2.2 Billion by 2030
Bizwit Research & Consulting LLP’s Recent Analysis on Global Captive Portal Market is poised to raise up to USD 2.2 Billion by 2030. A captive portal is a web page or network gateway that controls access to a public or private network, typically a Wi-Fi network. It acts as an intermediary between users and the network, requiring users to authenticate or agree to terms and conditions before gaining internet access. Captive portals are commonly used in venues such as hotels, airports, and coffee shops to provide secure, customized, and monitored connectivity, while also serving as a platform for businesses to engage with users, collect data, and deliver personalized content or promotions.
The driving factors boosting the market growth are the increasing number of smart devices and IoT devices and the growing emphasis on customer engagement and data collection. Smart devices that relate to a captive portal refer to devices that require authentication or user interaction through a captive portal to access a network or the internet. A captive portal is a web page that appears when a user connects to a public or restricted network, prompting them to provide credentials or agree to terms of service before gaining full access.
Geographically, the global Captive Portal market has been segmented into North America, Europe, Asia Pacific (APAC), Latin America, and Middle East and Africa (MEA North America dominated the market in 2022 due to the strong technological infrastructure and early adoption of emerging technologies, high demand for guest Wi-Fi services, and focus on data-driven marketing strategies and customer engagement. Asia Pacific is expected to become the fastest growing region during the forecast period, owing to factors such as rapid digital transformation, strong emphasis on data-driven marketing, and huge investments in smart city initiatives.
The global Captive Portal market is highly competitive owing to the presence of several key market players such as Cisco Systems, Inc., Aruba Networks, Ruckus Networks, Huawei Technologies Co., Ltd., Extreme Networks, Purple Wifi, Aptilo Networks AB, and others.
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Key findings of the study suggest:
- Global Captive Portal Market is anticipated to grow with a healthy growth rate of more than 13.4% over the forecast period 2023-2030.
- In the Offering segment, Services emerged as the leading market segment in 2022.
- In the End Use segment, Travel & Transportation emerged as the leading market segment in 2022.
- North America is anticipated to drive regional growth Owing the strong technological infrastructure and early adoption of emerging technologies, high demand for guest Wi-Fi services, and focus on data-driven marketing strategies and customer engagement.
- Asia-Pacific is expected to grow at a higher rate followed by North America during 2023-2030.
Bizwit Research & Consulting has considered following segments for the study:
Offering:
- Platform
- Services
End-Use:
- Travel & Transportation
- Hospitality & Leisure
- Coworking Spaces
- Shopping Malls & Retail Outlets
- Entertainment
- ISPs
- Other End-Use
Regional Outlook
- North America
- US
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Asia Pacific
- China
- India
- Japan
- Korea
- Australia
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
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