Global Configure Price and Quote Market

The Global Configure Price and Quote Market is valued at approximately USD 2.58 billion in 2024 and is expected to expand robustly, reaching nearly USD 13.84 billion by 2035 while advancing at a CAGR of 16.50% over the forecast period 2025–2035. Configure Price and Quote (CPQ) solutions enable organizations to streamline complex sales processes by automating product configuration, pricing accuracy, and quote generation, thereby reducing sales cycle time and minimizing revenue leakage. As enterprises increasingly pivot toward customer-centric selling models, CPQ platforms are being leaned into as strategic tools that align sales, pricing, and product teams under a unified digital framework. The accelerating pace of digital transformation, coupled with growing demand for personalized and error-free quotations, continues to propel market momentum.

The rising complexity of product portfolios, particularly in manufacturing and healthcare-oriented industries, has pushed organizations to move away from manual quoting processes and lean into automated CPQ systems. As sales teams scale up omnichannel engagement and subscription-based business models gain traction, CPQ solutions are being increasingly rolled out to keep pricing governance intact while improving deal velocity. Cloud-native architectures, AI-enabled recommendations, and seamless CRM integrations are further opening up new value pools for vendors. However, challenges such as integration costs, customization complexities, and resistance to change within legacy sales environments may temper adoption rates in certain regions during the 2025–2035 horizon.

The detailed segments and sub-segments included in the report are

By Deployment Model

• On-Premises
• Cloud-Based / SaaS

By Enterprise Size

• Large Enterprises
• Small and Medium Sized Enterprises (SMEs)

By Industry Vertical

• Manufacturing
• Healthcare and Life Sciences

By Region

North America

• U.S.
• Canada

Europe

• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe

Asia Pacific

• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific

Latin America

• Brazil
• Mexico

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa

Large Enterprises and Cloud-Based CPQ Solutions Drive Market Leadership Across Regions

Large enterprises are expected to dominate the Global Configure Price and Quote Market throughout the forecast period. Owing to their expansive sales operations, diversified product offerings, and geographically distributed customer bases, large organizations increasingly rely on CPQ platforms to bring consistency and speed into their quoting workflows. These enterprises tend to double down on advanced CPQ capabilities that integrate pricing rules, discount governance, and approval workflows into a single pane of glass. While SMEs are progressively adopting CPQ tools to professionalize their sales processes, large enterprises continue to account for the bulk of deployments due to higher transaction volumes and greater IT readiness.

In terms of revenue contribution, cloud-based or SaaS CPQ solutions currently lead the market. Cloud deployment models have gained a decisive edge as organizations seek scalability, faster implementation cycles, and lower upfront infrastructure costs. Cloud-based CPQ systems also allow vendors to push frequent updates and AI-driven enhancements, helping sales teams keep pace with dynamic pricing strategies. Although on-premises deployments retain relevance in highly regulated environments, cloud-based CPQ platforms are rapidly pulling ahead, fueled by remote selling trends and the growing preference for subscription-driven software ecosystems.

North America commands a leading share of the Global Configure Price and Quote Market, supported by early technology adoption, a mature enterprise IT landscape, and the strong presence of CPQ solution providers. Europe follows closely, driven by digital sales modernization initiatives across manufacturing-heavy economies. Asia Pacific is anticipated to register the fastest growth over the forecast period, as enterprises in countries such as China and India scale up sales automation investments amid rapid industrialization and expanding B2B commerce. Latin America and the Middle East & Africa are gradually emerging as opportunity-rich regions, as organizations increasingly prioritize sales efficiency and revenue optimization.

Major market players included in this report are

• Salesforce, Inc.
• Oracle Corporation
• SAP SE
• Microsoft Corporation
• IBM Corporation
• Zoho Corporation
• PROS Holdings, Inc.
• Epicor Software Corporation
• Infor Inc.
• Vendavo, Inc.
• Cincom Systems, Inc.
• Apttus Corporation
• Bitrix, Inc.
• PandaDoc, Inc.
• CallidusCloud (SAP)

Global Configure Price and Quote Market Report Scope

• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period - 2025-2035
• Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope - Free report customization (equivalent to up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments and countries in recent years and to forecast their values for the coming years. The report is designed to blend qualitative insights with quantitative rigor, offering a comprehensive view of the CPQ ecosystem across the regions under study. It outlines key growth drivers, operational challenges, and emerging opportunities shaping the market between 2025 and 2035, while also delivering an in-depth evaluation of competitive positioning, solution offerings, and strategic initiatives adopted by leading vendors.

Key Takeaways

• Market estimates and forecasts for 10 years from 2025 to 2035.
• Annualized revenue analysis at regional and segment levels.
• In-depth geographical assessment with country-level insights.
• Competitive landscape analysis featuring key market participants.
• Evaluation of business strategies, market structure, and future growth pathways.